Decision Day and Admitted Student Celebrations
SUMMARY
We can’t wait to welcome all newly admitted Boilermakers, and we’ve developed two sets of assets to help campus celebrate — a welcome video and social post copy for Decision Day only, and another set of assets to keep the celebrations going all week.
RESOURCES INCLUDE
DECISION DAY RELEASE — Wednesday, Jan. 15, at 6 p.m. ET
- :30 “Welcome Video” with corresponding social post copy
STUDENT CELEBRATIONS — Jan. 15-19
- New animated “It’s Official” social graphic with corresponding social post copy
- Existing social graphics/downloads: three total packages (Facebook, Instagram, X and LinkedIn), with corresponding social post copy
LINKS AND UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM Campaign: Yield2025_DecisionDay
UTM Medium: Social
UTM Source: Facebook, Instagram, X or LinkedIn
AVAILABLE ASSETS
The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.
Decision Day Welcome Video: https://youtu.be/d4ziKB4OB1k
STUDENT CELEBRATION
Animated text social graphics and corresponding social post copy
SOCIAL MEDIA GUIDANCE
POSTING TIPS
- Keep posts short and direct.
- Link all posts back to the story.
- Include photos or videos.
- Use short URLs.
SUGGESTED SOCIAL MEDIA POSTS
WELCOME VIDEO
You did it — #PurdueUniversity said YES! 🚂 We’re sending a big #Boilermaker welcome to our new admits today. Let’s celebrate, Class of 2029! Welcome video at 🔗 in bio.
#BoilerUp #OnlyPurdue
You did it — #PurdueUniversity said YES! 🚂 We’re sending a big #Boilermaker welcome to our new admits today. Let’s celebrate, Class of 2029! Link to video
#BoilerUp #OnlyPurdue
X
You did it — #PurdueUniversity said YES! 🚂 We’re sending a big #Boilermaker welcome to our new admits today. Let’s celebrate, Class of 2029! Link to video
#BoilerUp #OnlyPurdue
You did it — #PurdueUniversity said YES! 🚂 We’re sending a big #Boilermaker welcome to our new admits today. Let’s celebrate, Class of 2029! Link to video
#BoilerUp #OnlyPurdue
STUDENT CELEBRATIONS
Instagram, Facebook, X, LinkedIn
🎉 Congratulations, new #Boilermakers — you’re in! How will you celebrate? Show us your #Purdue pride. We want to see how YOU commemorate your next giant leap, so be sure to tag #OnlyPurdue in your celebration posts.
Instagram, Facebook, X, LinkedIn
🚂 We’re sending out huge #Boilermaker congratulations to those who got a YES from #Purdue. Celebrate your giant leap in your own unique way and tell us your story using #OnlyPurdue. #BoilerUp
Instagram, Facebook, X, LinkedIn
💛🖤 Welcome to the #Boilermaker family! Congratulations and thank you for sharing your celebration photos. #OnlyPurdue
TAGGING RECOMMENDATIONS
Please tag @lifeatpurdue on X and Instagram and @PurdueUniversity on LinkedIn and Facebook.
CAMPUSWIDE HASHTAGS
#OnlyPurdue
#PurdueUniversity
#BoilerUp
#TheNextGiantLeap
CAMPAIGN HASHTAGS
#OnlyPurdue
#BoilerUp