Decision Day + Admitted Student Celebration
WARNING! THESE ASSETS ARE NOT TO BE PUBLISHED UNTIL THE OFFICIAL ADMISSIONS DECISIONS ARE RELEASED AFTER 5PM ET ON JAN. 14, 2022.
SUMMARY
We can’t wait to welcome all the newly admitted Boilermakers to the family, and we’ve developed two sets of assets to help campus celebrate — a welcome video and social post copy for Decision Day only, and another set of assets to keep the celebrations going all week.
STRATEGY
Purdue University is excited to celebrate the newest Boilermakers on taking their next giant leap. To kick off yield season, communicators and recruiters can leverage the “Welcome Video” on Decision Day, in addition to the various social graphic downloads and suggested copy the following week beginning Jan. 16. During this week, we encourage campus partners to engage with newly admitted Boilermakers by asking them to share how they’re celebrating their admittance to Purdue.
RESOURCES INCLUDED
DECISION DAY RELEASE — Friday, Jan. 14 (after 5pm ET)
- :30 welcome video, with corresponding social post copy
STUDENT CELEBRATION — Jan. 16-22
- Animated text social graphics, with corresponding social post copy
- Social graphics/downloads: three total packages (Facebook, Instagram/Instagram Stories, Twitter and LinkedIn), with corresponding social post copy
LINKS and UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM Campaign: Yield2022_DecisionDay
UTM Medium: Social
UTM Source: Facebook, Instagram, Twitter or LinkedIn
Video Links (if available): Welcome Video
AVAILABLE ASSETS
The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.
PLEASE NOTE: This content package consists of two sections — assets for Jan. 14 after decisions are released, and separate assets for general celebration during the week of Jan. 16-22.
DECISION DAY RELEASE — Friday, Jan. 14 (after 5pm ET)
:30 Welcome video
- Video Assets
- NOTE: We recommend sharing the video files natively on Instagram (1×1) and Facebook, Twitter & LinkedIn (16×9)
- Video files are not to be altered in any way.
Suggested social media posts
Facebook, Instagram, LinkedIn and Twitter
You did it — #PurdueUniversity said YES! We’re sending a big #Boilermaker welcome to our new admits today. Let’s get to celebrating. The Class of 2026 is headed for their #NextGiantLeap! #BoilerUp #OnlyPurdue
STUDENT CELEBRATION — Jan. 16-22
Animated text social graphics and corresponding social post copy
Suggested social media posts
Facebook, Instagram, LinkedIn and Twitter
YES! You’re a #Boilermaker! Have you shared the good news yet? Show us your celebrations — whether you’re marking the occasion with yard decorations, dinner with the family, official #Purdue swag or anything else. Just don’t forget the hashtag #OnlyPurdue!
YES! You’re a #Boilermaker! Have you shared the good news? Let’s see your celebrations — whether you’re marking the occasion with yard decorations, official #Purdue swag or anything else. Just don’t forget the hashtag #OnlyPurdue!
Social graphics/downloads and corresponding social post copy
Suggested social posts
Facebook, Instagram and LinkedIn
Congratulations, newly admitted #Boilermakers! You’re on your way to your #NextGiantLeap, and we can’t wait to take the next step with you. Show your “I got in” celebrations — where did you find out? What’d you do first? Tell us your story, using the hashtag #OnlyPurdue. Boiler Up!
Congratulations, newly admitted #Boilermakers! We want to see your “I got in” celebrations. Where did you find out? What’d you do first? Tell us your story, using the hashtag #OnlyPurdue. Boiler Up!
SOCIAL MEDIA GUIDANCE
POSTING TIPS
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.
- Keep posts short and direct
- Link all posts back to our landing page
- Include photos, videos, or GIFs
- Use short URLS
SUGGESTED SOCIAL MEDIA POSTS
- Welcome Video post copy
Facebook, Instagram, LinkedIn and Twitter
You did it — #PurdueUniversity said YES! We’re sending a big #Boilermaker welcome to our new admits today. Let’s get to celebrating. The Class of 2026 is headed for their #NextGiantLeap! #BoilerUp #OnlyPurdue
2. Decision Day Celebratory content
Facebook, Instagram and LinkedIn
- YES! You’re a #Boilermaker! Have you shared the good news yet? Show us your celebrations — whether you’re marking the occasion with yard decorations, dinner with the family, official #Purdue swag or anything else. Just don’t forget the hashtag #OnlyPurdue!
- YES! You’re a #Boilermaker! Have you shared the good news? Let’s see your celebrations — whether you’re marking the occasion with yard decorations, official #Purdue swag or anything else. Just don’t forget the hashtag #OnlyPurdue!
TAGGING RECOMMENDATIONS
Please tag @lifeatpurdue on Twitter and Instagram. @PurdueUniversity on LinkedIn and Facebook.
Also, use the hashtag #OnlyPurdue so that our audiences can participate in using that hashtag to share their acceptances on social media.
CAMPUSWIDE HASHTAGS
#OnlyPurdue
#PurdueUniversity
#BoilerUp
#TheNextGiantLeap
#MySmallStep = Student stories
#MyGiantLeap = Faculty/Alumni stories