Degree-in-3 and College Costs Planning Content Package

Summary

With college costs around the country skyrocketing, students and families are having trouble paying for it all. Affordability is at the forefront of many students’ minds, especially for students like McKaya Simon, who knew early on that paying for college would be completely up to her, and Quentin Betts, who originally planned on enlisting before he found his path to Purdue. Both McKaya and Quentin found that Purdue was more affordable than they thought.

This package includes a written story that details the options Degree-in-3 opened for McKaya, as well as social media assets that support the story. The package also includes a written story, social assets and a video spotlighting Quentin, his parents and the journey of their college costs game plan.

Strategy

These resources can be used to demonstrate just how affordable Purdue can become by starting college planning early and taking advantage of Degree-in-3 programs.

McKaya plans to go to law school after graduating from Purdue. The combination of Purdue’s already affordable frozen tuition and her Degree-in-3 savings left her with nearly zero student debt. The story emphasizes Purdue’s high value in addition to its affordable and accessible price tag. Within this story, McKaya shares advice to students considering Degree-in-3 at Purdue as well as to students wondering how they will pay for college.

Quentin originally planned to enlist and go to college later so he could save up. But he and his parents were proactive in their planning, and they realized that Purdue’s frozen tuition, holding steady at $9,992 since 2012, made Purdue both affordable and value-packed. Quentin’s story serves as a great family-oriented piece that demonstrates how affordable college can become if the right steps are taken at the right time.

Resources Include

Purdue Marketing and Communications is providing the following assets for campus communicators to use on their own channels:

  • Student Feature Stories
  • Student Feature Video
  • Social Media Graphics
  • Suggested Social Post Copy

Links and UTM Parameters

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: Recruitment2021_Affordability

UTM Medium: Social

UTM Source: Facebook, Twitter, LinkedIn or Instagram

McKaya Story Link: Degree-in-3 Story

Quentin Story Link: Path to Purdue Story

Available Assets The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram, Instagram Stories and web banners.

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

Social Media Guidance

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

  • Keep posts short and direct
  • Link all posts back to our landing page
  • Include photos, videos or GIFs
  • Use short URLS

Suggested Social Media Posts

McKaya story post, shortened version for Twitter and Instagram:

When McKaya Simon realized that paying for college would be up to her, she knew affordability would be her top priority. Learn how Purdue’s Degree-in-3 programs helped McKaya launch her journey to becoming an attorney by age 25. [LINK]

McKaya full post:

When McKaya Simon realized that paying for college would be up to her, she knew affordability would be her top priority. Even so, she still needed a school that offered great value and a rigorous educational experience.

Why? She had her sights set on law school.

Learn how Purdue’s Degree-in-3 programs helped McKaya launch her journey to becoming an attorney by age 25. [LINK]

Quentin story post, shortened version for Twitter and Instagram:

At first, Quentin didn’t know if paying for college would be possible for him and his family, but then they found a college experience that was both valuable and affordable. Now, Quentin is a freshman at Purdue studying finance and participating in ROTC. Read his story. [LINK]

Quentin full post:

At first, Quentin didn’t know if paying for college would be a possibility for him and his family. He originally planned on joining the military and going to college later so he could save up. But Quentin and his parents were proactive. They developed a game plan and sought out a valuable college experience that wouldn’t break the bank. Now, Quentin is a freshman at Purdue studying finance and participating in ROTC.

With tuition frozen at $9,992 per year for the last 10 years, Purdue costs less today than it did in 2012 and has saved students over $600 million. And Purdue is ranked the seventh best value university in the United States, according to The Wall Street Journal/Times Higher Education 2022 report.

Learn more about Quentin’s journey toward finding an affordable, value-packed college experience here. [LINK]

Tagging Recommendations

Please tag Purdue University.

Facebook: @PurdueUniversity 
Twitter: @lifeatpurdue 

Instagram: @lifeatpurdue 


Campuswide Hashtags

#PurdueUniversity

#BoilerUp

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories