Employability content package: Yield
SUMMARY
Purdue graduates are among the most employable people joining the workforce today. Students get to explore unique hands-on learning experiences, study abroad and gain professional growth opportunities that make employers take notice. The stories these students have to tell illustrate how powerful the Purdue name is when they start applying for internships and full-time work.
STRATEGY
This employment content package can be used by recruiters and communicators across campus to drive yield efforts for their respective colleges and schools, especially reinforcing why Purdue offers some of the most employable graduates and why that’s important. This can be used through May 1, when the Accept Your Offer deadline hits at 11:59 p.m.
RESOURCES INCLUDE
- Student story: “What makes Purdue accounting majors so employable?”
- Student story: “Learning by doing”
- Social graphics
- Suggested social post copy
LINKS and UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM Campaign: Employability_Yield_2023
UTM Medium: Social
UTM Source: Facebook, Twitter, LinkedIn or Instagram
Story Links: Matlyn Miller
Story Links: Experiential Learning
AVAILABLE ASSETS (PM to provide assets) The following assets are available for download and use. Social assets include 2:1 files (to use on Twitter, Facebook and LinkedIn), 1:1 files (to use on Instagram) and Instagram Stories.
NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.
SHARING PURDUE.EDU ARTICLES ON SOCIAL MEDIA
Did you know that when you share a URL on Facebook, Twitter and LinkedIn, the link will automatically display text and images from your site when you share links? This content gives followers a preview of what they can expect to find on your site. Clicking the preview leads to the linked page.
Learn more in this Squarespace article!
Additional graphics provided: 1:1 for Instagram and 9:16 for Instagram and Facebook Stories
SOCIAL MEDIA GUIDANCE
POSTING TIPS
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.
- Keep posts short and direct.
- Link all posts back to our landing page.
- Include photos, videos or GIFs.
- Use short URLs.
SUGGESTED SOCIAL MEDIA POSTS
Experiential Learning Story:
Instagram/Facebook/LinkedIn:
Why are #Boilermakers so competitive in the job market after graduation? One of the reasons is experiential learning opportunities.
Three current #Purdue students are telling their stories. Nick, Pooja and Alexia encountered their fields of choice differently, but they all agree they couldn’t have gotten the hands-on experiences they’ve had anywhere but Purdue. Read their stories:
Twitter:
Experience is the best teacher, and these #Boilermakers are sharing their stories. Nick, Pooja and Alexia encountered their interests differently, but they agree – they couldn’t have had these experiences anywhere but #Purdue. Read their stories:
Accounting Story:
Facebook/LinkedIn:
#Boilermaker and aspiring accountant Matlyn Miller says her #Purdue education was a pathway to internship opportunities that have honed her skills and boosted her confidence. Find out what makes her and other students in @PurdueBusiness so employable before and after graduation.
Instagram/Twitter:
Matlyn Miller says @PurdueBusiness has led her to multiple internships – each with priceless opportunities to grow her confidence and skills.
TAGGING RECOMMENDATIONS
- @LifeAtPurdue on Instagram and Twitter
- @PurdueUniversity on Facebook and LinkedIn
CAMPUSWIDE HASHTAGS
#PurdueUniversity
#MySmallStep = Student stories
#MyGiantLeap = Faculty/Alumni stories