Employability Content Package: Yield
SUMMARY
A Purdue education is a world-class investment that pays off. Students at Purdue have access to hands-on learning experiences, internships and opportunities for professional growth, all of which help make Boilermakers the No. 8 most employable graduates among public U.S. universities, according to Times Higher Education.
Students like Tarun Prakash, Niyati Sriram and Joseline Aguilar have stories that make it clear just how valuable a Purdue education can be in jumpstarting careers.
STRATEGY
These evergreen resources can be used to demonstrate the value of a Purdue education, where students can experience hands-on learning, internships and professional growth opportunities. No matter the student’s major or area of interest, Purdue offers a transformative education that helps students build skills, develop their passions and pursue careers where they can make a difference in the world.
RESOURCES INCLUDE
- Student feature stories (3)
- Social media graphics
- Suggested social post copy
LINKS and UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM Campaign: Employability_Yield_2022
UTM Medium: Social
UTM Source: Facebook, Twitter, LinkedIn or Instagram
Story Link: Niyati Sriram
Story Link: Tarun Prakash
Story Link: Joseline Aguilar
AVAILABLE ASSETS
The following assets are available for download and use. Social assets include 2:1 files (to use on Twitter, Facebook and LinkedIn), 1:1 files (to use on Instagram), Instagram Stories, web banners and digital signs.
NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.
SHARING PURDUE.EDU ARTICLES ON SOCIAL MEDIA
Did you know that when you share a URL on Facebook, Twitter and LinkedIn, the link will automatically display text and images from your site when you share links? This content gives followers a preview of what they can expect to find on your site. Clicking the preview leads to the linked page.
Learn more in this Squarespace article!
Additional graphics provided: 1:1 for Instagram, and 9:16 for Instagram and Facebook Stories
SOCIAL MEDIA GUIDANCE
POSTING TIPS
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.
- Keep posts short and direct
- Link all posts back to our landing page
- Include photos, videos or GIFs
- Use short URLS
SUGGESTED SOCIAL MEDIA POSTS
Niyati Sriram:
Facebook/LinkedIn/Instagram
From day one at Purdue, Niyati Sriram had her sights set on working at @DisneyStreaming.
Through persistent preparation, a meaningful internship experience and top-tier computer science courses at Purdue, Sriram made it happen. She starts her dream job at Disney Streaming this spring.
Learn more about Sriram’s journey.
Twitter:
From day one at Purdue, Niyati Sriram had her sights set on working at Disney Streaming. Through persistent prep, Sriram made it happen. @DisneyStreaming, here she comes!
Learn more about Sriram’s journey.
Tarun Prakash:
Facebook/Linkedin/Instagram
Purdue sophomore Tarun Prakash launches rockets with the Purdue Space Program and assists on aerospace research projects at Zucrow Labs. His latest giant leap? A summer internship at @TeslaMotors.
Discover Tarun’s career journey as a mechanical engineering major at the school with the eighth-most employable graduates among public U.S. universities.
Twitter:
Purdue sophomore Tarun Prakash’s experiences with the Purdue Space Program and Zucrow Labs helped him take his next giant leap: an internship at @TeslaMotors.
Discover Tarun’s journey as a mechanical engineering major.
Joseline Aguilar:
Facebook/Linkedin/Instagram
#Boilermakers are among the nation’s most employable graduates, but it’s more than just landing a job — it’s about making a difference. Joseline Aguilar says her #Purdue education prepared her to be a kindergarten teacher specially equipped to help English language-learning families.
Twitter:
#Boilermakers are among the nation’s most employable graduates. Joseline Aguilar’s #Purdue education prepared her to be a kindergarten teacher who connects with English language-learning families.
TAGGING RECOMMENDATIONS
- Tag @LifeAtPurdue on Instagram and Twitter, Tag @PurdueUniversity on Facebook and Linkedin.
- For Niyati’s story tag Disney Streaming
- Twitter: @DisneyStreaming
- LinkedIn: @disney-streaming
- For Tarun’s Story: Tag @Tesla on all channels but Facebook
CAMPUSWIDE HASHTAGS
#PurdueUniversity
#BoilerUp
#MySmallStep = Student stories
#MyGiantLeap = Faculty/Alumni stories