SUMMARY

This is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, This is Purdue aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of This is Purdue.

STRATEGY

In this episode of This is Purdue, Shatoya Ward, founding principal at Purdue Polytechnic High School (PPHS) Englewood in Indianapolis, discusses how PPHS is reinventing the traditional high school experience, and her excitement for the school’s first graduating class of seniors. You’ll also hear from Kayla Owens, senior at PPHS and future Boilermaker.

PPHS – now with three locations – was created to build new K-12 pathways that lead to Purdue, especially for Indiana students who are underserved by traditional high schools and underrepresented in higher education. 

Though the following content will be shared in May when the episode is released, these stories and resources can be used any time of the year.

RESOURCES INCLUDE:

• Links to the podcast
• Social graphics
• Suggested social post copy

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: this_is_purdue_pphs_first_graduation

UTM Medium: Social (or email)

UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Links to the podcast:

Episode 32 Podcast Page: https://stories.purdue.edu/podcast/purdue-polytechnic-high-school-celebrates-first-class-of-graduating-seniors-shatoya-ward/

Podcast Page on Purdue.edu –  https://www.purdue.edu/podcast/

Apple – https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify – https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use.  Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos, or GIF’s
• Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook

“It makes me feel so awesome that we were able to provide the access for them [at PPHS] and then they were able to take it. The students are really geeked about being a Purdue student and that’s a pride moment.” 

Our new episode of #ThisIsPurdue features Shatoya Ward, the founding principal at Purdue Polytechnic High School Englewood. 

Shatoya discusses how PPHS is reinventing the traditional high school experience, her excitement for the school’s first graduating class of seniors, and why we’ve transitioned from the Industrial Age to the Informational Age. [Hint: There’s no longer a right or wrong answer – there’s a best answer]. 

You’ll also hear from Kayla Owens, senior at PPHS and future #Boilermaker. Listen in as we celebrate this first graduating class! 🎓 <insert link>

Twitter

1. . @PurduePolyHS isn’t your typical, “8 am to 3 pm, change classes when the bell rings, attend classes you’re not interested in just to get the credits needed to graduate” type of high school. Hear how PPHS is reinventing the traditional HS experience on #ThisIsPurdue. <insert link>
2. “The students are really geeked about being a #Purdue student and that’s a pride moment.” Our new #ThisIsPurdue episode features Shatoya Ward, @PurduePolyHS principal. She shares her excitement for the school’s first graduating class, and you don’t want to miss it. 🎓 <insert link>
3. “I fell in love with Purdue because I really felt they were very welcoming to me, and I felt like I belonged.” Kayla Owens, senior at @PurduePolyHS discusses her excitement for being a future #Boilermaker in this episode of #ThisIsPurdue 💛 <insert link>

Instagram 

“It makes me feel so awesome that we were able to provide the access for them [at PPHS] and then they were able to take it. The students are really geeked about being a Purdue student and that’s a pride moment.”

Our new episode of #ThisIsPurdue features Shatoya Ward, the founding principal at Purdue Polytechnic High School Englewood.

Shatoya discusses how @PurduePolyHS is reinventing the traditional high school experience, her excitement for the school’s first graduating class of seniors, and why we’ve transitioned from the Industrial Age to the Informational Age. [Hint: There’s no longer a right or wrong answer – there’s a best answer].

You’ll also hear from Kayla Owens, senior at PPHS and future #Boilermaker. Listen in as we celebrate this first graduating class! 🎓

🔗 in bio

 <insert link>

TAGGING RECOMMENDATIONS

Please tag Purdue University and use the hashtag #ThisIsPurdue

Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue

Please tag Purdue Polytechnic High School: @PurduePolyHS

CAMPAIGN SPECIFIC HASHTAGS

#ThisIsPurdue

#PPHS

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

EMOJIS
🎧🎓💛