SUMMARY

To celebrate Purdue’s new rankings in conferring degrees to Black graduate students, we’re providing a news story, social posts and graphics to share on your channels.

STRATEGY

The Equity Task Force (ETF) content package provides social posts and copy to support data coming from iData and the ETF’s findings on Black students earning graduate degrees. There is a supporting story that will highlight this data.  Please use the social graphics to represent your college, school or unit and link to the story provided. It would be best to share this content in close proximity to the story launch but can also be used in evergreen fashion while the data is still relevant.

RESOURCES INCLUDE

• News story
• Social graphics
• Suggested social posts

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: 220502gatesblackphdgradspf
UTM Medium: Social
UTM Source: Facebook, Twitter, LinkedIn, Instagram
Story Links (if available): https://www.purdue.edu/newsroom/releases/2022/Q2/purdue-tops-among-big-ten,-r1-institutional-peers-in-conferring-stem-based-doctorates,-masters-degrees-to-black-students.html

Video Links (if available): N/A

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include 2:1 files (to use on Twitter, Facebook and LinkedIn), 1:1 files (to use on Instagram), Instagram Stories

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

SHARING PURDUE.EDU ARTICLES ON SOCIAL MEDIA
Did you know that when you share a url on Facebook, Twitter, and LinkedIN, the link will automatically display text and images from your site when you share links? This content gives followers a preview of what they can expect to find on your site. Clicking the preview leads to the linked page.

Learn more in this Squarespace article!

Additional graphics provided: 1:1 for Instagram and 9:16 for Instagram and Facebook Stories

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos, or GIFs
• Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

Facebook, Instagram, LinkedIn and Twitter

Did you know that, among Big Ten schools and its peer R1 research institutions, #PurdueUniversity has graduated the most Black doctoral students in fields like chemistry, veterinary medicine and computer science? See the full story here.

TAGGING RECOMMENDATIONS

Purdue University, Chemistry, Veterinary Medicine, Computer Science

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories #MyGiantLeap = Faculty/Alumni stories