Experiential Learning Content Package
Summary
During recruitment season, MarCom is providing assets for campus partners that emphasize the hands-on, experiential aspect of the education offered at Purdue. In this package, we’re including a story featuring three current students who have all experienced incredible hands-on learning opportunities, a social media carousel that features a student’s pro tips, and several options for social graphics and social posts.
Strategy
These evergreen resources can be used to emphasize Purdue’s hands-on learning environment where students “learn by doing.” From internships to study abroad trips and co-op placements across the country, these students demonstrate the variety of experiential learning opportunities that Purdue offers outside the traditional classroom.
These stories will offer prospective students a glimpse into the authentic experiences they can partake in as a Boilermaker while developing their skills, knowledge and abilities.
Resources Include
- Student story: “Learning by doing”
- Colin Mixon social media carousel
- Social graphics
- Suggested social posts
Links and UTM Parameters
When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM Campaign: Recruitment_Experiential_Learning
UTM Medium: Social
UTM Source: Facebook, Twitter, LinkedIn and Instagram
Story Link: Learning by doing
Available Assets
The following assets are available for download and use. Social assets include 2:1 files (to use on Twitter, Facebook and LinkedIn), 1:1 files (to use on Instagram), Instagram Stories, web banners and digital signs.
NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.
Sharing Purdue.edu Articles On Social Media
Did you know that when you share a URL on Facebook, Twitter and LinkedIN, the link will automatically display text and images from your site when you share links? This content gives followers a preview of what they can expect to find on your site. Clicking the preview leads to the linked page.
Learn more in this Squarespace article!
Additional graphics provided: 1:1 for Instagram and 9:16 for Instagram and Facebook Stories
Social Media Guidance
Posting Tips
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.
- Keep posts short and direct
- Link all posts back to our landing page
- Include photos, videos, or GIFs
- Use short URLS
Suggested Social Media Posts
Colin Mixon:
#Boilermaker Colin Mixon graduated in May and immediately started full time at Microsoft. He credits a hands-on, highly connected Purdue education. Check out his four tips for new students on how to find the best hands-on opportunities at #Purdue.
Experiential full story:
IG,FB,LI: Why are #Boilermakers so competitive in the job market after graduation? One of the reasons is the experiential-learning opportunities.
Nick, Pooja and Alexia encountered their fields of choice differently, but they all agree they couldn’t have gotten the hands-on experiences they’ve had anywhere but Purdue. Read their stories:
TW: Experience is the best teacher, and these #Boilermakers are sharing their stories. Nick, Pooja and Alexia encountered their interests differently, but they agree — they couldn’t have had these experiences anywhere but #Purdue. Read their stories:
Tagging Recommendations
Purdue University, LifeAtPurdue
Campuswide Hashtags
#PurdueUniversity
#Purdue
#Boilermakers
#MySmallStep = Student stories
#MyGiantLeap = Faculty/Alumni stories