Fast Company Brands That Matter 2023

SUMMARY 

For the third year in a row, Purdue University has been recognized as the only university on Fast Company’s Brands That Matter list. Launched in 2021, the list honors organizations that have created a meaningful space in people’s lives through efforts that are a natural extension of their brand’s mission and ideals.   

This year, Fast Company editors chose just 165 brands from a pool of more than 1,100, placing Purdue alongside companies like the NFL, Bombas and Rare Beauty. 

Purdue is one of just six organizations to make the list all three years.

STRATEGY  

The 2023 Fast Company Brands That Matter recognition can be used as evergreen content on all of your channels for the entire year. After initial posts, your team should review analytics to decide if it’s content that is resonating with your audiences. We recommend that you prioritize LinkedIn, Twitter and Facebook for this content. 

RESOURCES INCLUDE  

• Purdue press release 
• Fast Company press release 
• Social media graphics 
• Suggested social media post copy 

LINKS and UTM PARAMETERS (writer responsibility or social) 

When linking to Purdue websites from social platforms or emails, we recommend adding UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links. 

• Purdue release: https://www.purdue.edu/newsroom/releases/2023/Q4/fast-company-names-purdue-university-a-brand-that-matters-for-third-year-in-a-row.html 
• Fast Company release: https://www.fastcompany.com/90953720/education-brands-that-matter-2023 

AVAILABLE ASSETS (writer responsibility- PM needs to provide) 

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram, Instagram Stories and digital signs.  

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

SOCIAL MEDIA GUIDANCE 

POSTING TIPS 

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine. 

• Keep posts short and direct. 

• Link all posts back to our landing page. 
• Include photos, videos or GIFs. 
• Use short URLs. 

SUGGESTED SOCIAL MEDIA POSTS (social representative responsibility) 

Instagram and Facebook: 

Purdue has been recognized as a Brand That Matters by @FastCompany for the third year in a row. 🏆🎉 

Launched in 2021, the Brands That Matter list honors organizations that have created a meaningful space in people’s lives through efforts that are a natural extension of their brand’s mission and ideals. 

This year, Fast Company editors chose just 165 brands from a pool of more than 1,100, placing Purdue alongside companies like the @NFL, @Bombas and @RareBeauty. 

#FCBrandAwards 

Twitter: 

For the third year in a row, we are thrilled to be included in @FastCompany’s Brands That Matter list alongside so many exceptional brands. Congratulations to all honorees! #FCBrandAwards 🎉 

LinkedIn: 

Purdue has been recognized by @Fast-Company as a Brand That Matters for the third year in a row. 🏆🎉 

Launched in 2021, the Brands That Matter list honors organizations that have created a meaningful space in people’s lives through efforts that are a natural extension of their brand’s mission and ideals. 

This year, Fast Company editors chose just 165 brands from a pool of more than 1,100, placing Purdue alongside companies like @McDonald’s-Corporation, @General-Motors and @Intel-Corporation. #FCBrandAwards Learn more: [link]. 

TAGGING RECOMMENDATIONS 

1. Tag @lifeatpurdue on Instagram and Twitter. Tag @purdueuniversity on Facebook and LinkedIn. 

2. Tag @FastCompany for Instagram, Facebook, Twitter and LinkedIn.  

3. Please tag @NFL, @Bombas and @RareBeauty for Instagram and Facebook. 

4. For LinkedIn, please tag @McDonald’s-Corporation, @General-Motors and @Intel-Corporation. 

CAMPAIGN SPECIFIC HASHTAGS 

#FCBrandAwards 

CAMPUSWIDE HASHTAGS 

#PurdueUniversity 

#BoilerUp 

#MySmallStep = Student stories 

#MyGiantLeap = Faculty/Alumni stories

EMOJIS  
🚂💛🖤🎉🏆