Fast Company Brands That Matter 2024 Award
SUMMARY
Purdue University has been named to Fast Company’s Brands That Matter list for the fourth consecutive year. This prestigious honor recognizes organizations that create meaningful impact through purpose-driven efforts and cultural influence. Purdue is the only university to be featured on this list and one of only four brands globally to earn recognition every year since the list’s inception in 2021. Additionally, Purdue has been highlighted as a heritage brand, celebrating its enduring values and innovative legacy.
This achievement underscores Purdue’s global influence; its ability to remain relevant; and its steadfast commitment to its mission of education, innovation and purpose.
RESOURCES INCLUDE
- Social Post Copy
- Social Graphics
- Press Release: https://www.purdue.edu/newsroom/2024/Q4/fast-company-names-purdue-university-a-brand-that-matters-for-fourth-straight-year/
- Brands That Matter Purdue Landing Page: purdue.edu/campaigns/brands-that-matter
LINKS and UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Purdue Brand Studio campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM Campaign: FC_BTM_2024
UTM Medium: Social, Email
UTM Source: Facebook, X, LinkedIn, Instagram, Email
AVAILABLE ASSETS (writer responsibility- PM needs to provide)
The following assets are available for download and use.
NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form.
SOCIAL MEDIA GUIDANCE
POSTING TIPS
- Keep posts short and direct.
- Link all posts back to the story.
- Include photos or videos.
- Use short URLS.
SUGGESTED SOCIAL MEDIA POSTS
Facebook: For the fourth consecutive year, Purdue University has been named to @FastCompany’s Brands That Matter list.
This distinction recognizes organizations that have made a meaningful impact in people’s lives like @Nike, @Disney and @AmericanExpressUS. Purdue stands proudly as the only university to make the list.
Learn more about this recognition: [link]
X: For the fourth consecutive year, Purdue has been named to @FastCompany’s Brands That Matter list, along with companies like @Nike, @Disney and @AmericanExpress. Purdue is the only university to make the list. Learn more. 👇
Instagram: For the fourth consecutive year, Purdue University has been named to @FastCompany’s Brands That Matter list.
This distinction recognizes organizations that have made a meaningful impact in people’s lives, like @Nike, @Disney and @AmericanExpress. Purdue stands proudly as the only university to make the list.
Learn more about this recognition: 🔗 in bio. 👆
LinkedIn: For the fourth consecutive year, Purdue University has been named to @Fast-Company’s Brands That Matter list.
This distinction recognizes organizations that have made a meaningful impact in people’s lives like @Nike, @The-Walt-Disney-Company and @American-Express. Purdue stands proudly as the only university to make the list.
Learn more about this recognition: [link].