SUMMARY

Purdue has been chosen as a member of Fast Company’s inaugural class of Brands That Matter. Even better, we are the only higher education institution to make the list. This is serving all of our audiences, particularly alumni, because it brings more value to their degree, and prospective students, because it proves to them that Purdue is a place to be and the best place for them to take their next giant leap.

STRATEGY

With Purdue being chosen as the only higher education institution on the inaugural list of Brands That Matter, it provides an opportunity for all campus partners to share and engage with their audience. This includes colleges, schools, units, centers, and initiatives alike as the content is relevant to all corners of campus. As a part of our promotional plan, we’ll be repurposing existing content under three different brand themes: persistence, innovation and togetherness. Presenting this content will shine a brighter light on our storytelling, reasoning for being chosen and our brand essence. It can also be a point of pride for all our audiences.

This content is evergreen but we’d suggest sharing during the month of November to further amplify the university’s strategy and engagement.

RESOURCES INCLUDE

• Purdue News story
• Purdue Brand That Matters landing page
• Social graphics for Facebook, Instagram, Instagram Stories, LinkedIn, Twitter
• Suggested social media post copy

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: fast_company_2021

UTM Medium: Social

UTM Source: Facebook, Twitter, LinkedIn or Instagram

Story Links:

Brand That Matters Campaign Landing Page

Purdue News story

AVAILABLE ASSETS

The following assets are available for download and use.  Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos, or GIF’s
• Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

Purdue University has been named one of @FastCompany’s inaugural Brands That Matter, the only university selected — demonstrating again that our persistent pursuit of #TheNextGiantLeap matters. #FCBrandAwards <link>

Persistently pursuing the next giant leap matters. #PurdueUniversity was selected as a ‘Brand That Matters’ by @FastCompany. #TheNextGiantLeap #FCBrandAwards <link>

TAGGING RECOMMENDATIONS

@FastCompany

CAMPAIGN SPECIFIC HASHTAGS

#FCBrandAwards

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

#TheNextGiantLeap

EMOJIS
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