Fast Company Most Innovative Companies 2023 

SUMMARY 

Purdue University has been named one of Fast Company’s top 20 Most Innovative Companies of 2023, the only university on the list. This is the first time Purdue has been included for this particular recognition. Purdue has been recognized in large part due to our innovative work in semiconductor development and chip-production workforce initiatives. 
 
STRATEGY  

The 2023 Fast Company Most Innovative Companies recognition can be used as evergreen content on all of your channels for the months of March through May. The list was initially published on March 2, and the print version hits the stands on May 9. After those two time frames pass, we’d recommend sharing only on LinkedIn and Twitter platforms. We recommend social teams review analytics to decide if the content is resonating with your audiences after the initial few posts.  
 
RESOURCES INCLUDE  

  • Purdue’s press release 
  • Social post copy 
  • Social graphics 
  • “The Persistent Pursuit” theme page 

LINKS and UTM PARAMETERS  

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links. 

UTM Campaign: Example: Fast_Company_MIC_2023 

UTM Medium: Social (or email) 
UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name) 
 

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include 2:1 files (to use on Twitter, Facebook and LinkedIn), 1:1 files (to use on Instagram), Instagram Stories, web banners and digital signs. 

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website. 

SHARING PURDUE.EDU ARTICLES ON SOCIAL MEDIA 
Did you know that when you share a URL on Facebook, Twitter and LinkedIn, the link will automatically display text and images from your site when you share links? This content gives followers a preview of what they can expect to find on your site. Clicking the preview leads to the linked page. 

 
Learn more in this Squarespace article! 
 
Additional graphics provided: 1:1 for Instagram and 9:16 for Instagram and Facebook Stories 

SOCIAL MEDIA GUIDANCE  

POSTING TIPS 

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine. 

  • Keep posts short and direct 
  • Link all posts back to our landing page 
  • Include photos, videos or GIFs 
  • Use short URLS 

 
SUGGESTED SOCIAL MEDIA POSTS 

Long version: Purdue University has been named one of @FastCompany’s top 20 Most Innovative Companies of 2023, alongside companies like NASA, Open AI and McDonald’s. The only university to make the list, Purdue is developing practical solutions for today’s toughest challenges — addressing society’s increasing demands for semiconductors and a trained chip-production workforce. #FCMostInnovative <link> 

Short version: Purdue University has been named one of @FastCompany’s top 20 Most Innovative Companies of 2023 — the only university to make the list. Learn more👇 #FCMostInnovative <link> 

TAGGING RECOMMENDATIONS 

Purdue University (@LifeAtPurdue) 

Fast Company (@FastCompany)  

NASA (@NASA)  

McDonald’s (McDonalds) 

CAMPUSWIDE HASHTAGS 

#PurdueUniversity 

#Purdue 

#MySmallStep = Student stories 

#MyGiantLeap = Faculty/Alumni stories 

CAMPAIGN HASHTAGS  

#FCMostInnovative