SUMMARY

To encourage admitted students to accept their offer of admission, we are providing content that features students who found a place of belonging at Purdue — with special emphasis on Boilermaker togetherness.

STRATEGY

These evergreen resources can be used to highlight the breadth of student organizations on campus and emphasize Purdue as a place of belonging. Brynne’s story demonstrates that Purdue is filled with opportunities inside and outside the classroom, where students can explore their interests and find their fit in the Boilermaker community. Additionally, the feature on learning communities sheds light on these shared-interest organizations that more than 3,000 first-year Boilermakers choose to join.

With over 1,000 student clubs and organizations, these stories emphasize that no matter what your interests are, there’s a place for everyone at Purdue.

RESOURCES INCLUDE

• Student clubs and organizations social features (two carousels and corresponding social posts)
• Story featuring Brynne Hunt
• Story featuring learning communities – Please do NOT share before 3/10

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: FindingFit_Yield_22
UTM Medium: Social
UTM Source: Facebook, Twitter, LinkedIn or Instagram
Story Link: Brynne Hunt  

Story Link: Learning Community

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram, Instagram Stories, web banners and digital signs.

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

• Keep posts short and direct.
• Link all posts back to our landing page.
• Include photos, videos, or GIFs.
• Use short URLS.

SUGGESTED SOCIAL MEDIA POSTS

Brynne Hunt story

Facebook, Instagram and LinkedIn (100-300)

Senior Brynne Hunt’s love for rockets brought her to #Purdue from Seattle, WA. But life at Purdue became so much more than a degree once she experienced the famed #Boilermaker community as part of two student organizations. “They’re some of the most caring people I know,” she says. Read her story at https://stories.purdue.edu/respected-for-its-prestige-known-for-its-community/

Twitter (226-236, 257 limit)

Senior Brynne Hunt’s love for rockets brought her to #Purdue from Seattle, WA. But life at Purdue became so much more than a degree once she experienced the famed #Boilermaker community. Read her story at https://stories.purdue.edu/respected-for-its-prestige-known-for-its-community/

Clubs and organizations carousels

Carousel #1

Facebook, Instagram and LinkedIn

For #Boilermakers, being together is vital to our college experience. With over 1,000 student clubs and organizations, everyone can find their fit with people who share common interests, goals and passions. Learn more and get connected to a community where you feel at home. purdue.university/GetInvolved

Twitter

As #Boilermakers, being together is vital to our experience. With over 1,000 student clubs and organizations, everyone can find their fit with people who share common interests and goals. Learn more and get yourself connected! purdue.university/GetInvolved

Carousel #2

Facebook, Instagram, LinkedIn and Twitter

#Boilermakers love being together and supporting each other. Explore our 1,000+ student clubs and organizations to find just the right community for you — where you’ll make memories to last a lifetime. purdue.university/GetInvolved

Learning Communities story

Facebook, Instagram and LinkedIn

#Purdue living and learning communities are a great way for first-year students to meet people, make professional connections, get hands-on experience and create a social foundation for the rest of their college experience. Cambria and Britney say theirs was a game changer — read their story.

Twitter

#Purdue living and learning communities are a great way for first-year students to make connections, get hands-on experience and create a social foundation for their college experience. Cambria and Britney say theirs was a game changer — read their story.

TAGGING RECOMMENDATIONS

On Instagram and Twitter tag @lifeatpurdue

On Facebook and LinkedIn tag @PurdueUniversity

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#BoilerUp

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories