Finding Fit Content Package: Yield
SUMMARY
Generations of Boilermakers have made a home for themselves at Purdue. Whether you’re Parsia Bahrami, who grew up in Iran and found multiple organizations on campus that helped him feel connected, or one of thousands of students who have found their best friends in community service – there’s a place at Purdue for everyone.
STRATEGY
These evergreen resources can be used to show that there is a community for everyone at Purdue. No matter what your interests are, you can find your place and feel part of the Boilermaker family. We want to highlight the breadth of student organizations on campus – emphasizing service and volunteer-based organizations – with the ultimate goal of encouraging students to accept their offers.
RESOURCES INCLUDE
- “Finding friends at college: The courage to step out of your comfort zone” – Student story featuring Parsia Bahrami.
- “Making friends by making a difference” – Student story featuring volunteer organizations.
- “Finding the right major” – Student story featuring Faith Spencer and Audrèe Nealy.
- Social graphics.
- Social post copy.
LINKS and UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM Campaign: Yield2023_FindingFit
UTM Medium: Social
UTM Source: Facebook, Twitter, LinkedIn or Instagram
Story Link: Parsia Bahrami (link forthcoming)
Story Link: Volunteer organizations
Story Link: Faith Spencer and Audrèe Nealy
AVAILABLE ASSETS
The following assets are available for download and use. Social assets include 2:1 files (to use on Twitter, Facebook and LinkedIn), 1:1 files (to use on Instagram) and Instagram Stories:
NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.
SHARING PURDUE.EDU ARTICLES ON SOCIAL MEDIA
Did you know that when you share a URL on Facebook, Twitter and LinkedIn, the link will automatically display text and images from your site when you share links? This content gives followers a preview of what they can expect to find on your site. Clicking the preview leads to the linked page.
Learn more in this Squarespace article!
Additional graphics provided: 1:1 for Instagram and 9:16 for Instagram and Facebook Stories
SOCIAL MEDIA GUIDANCE
POSTING TIPS
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.
- Keep posts short and direct.
- Link all posts back to our landing page.
- Include photos, videos or GIFs.
- Use short URLs.
SUGGESTED SOCIAL MEDIA POSTS
Parsia Bahrami story
Facebook, Instagram and LinkedIn option #1
Parsia Bahrami knew that attending Purdue – hundreds of miles away from his parents and thousands of miles away from his birthplace – was going to be a lonely process, at least in the beginning. But he soon learned that loneliness is always temporary.
Read how Parsia found a community that made Purdue feel like home.
LinkedIn option #2
See how Parsia’s experience immigrating to the U.S. helped him become an expert in finding friends in unexpected places.
Twitter option #1
Parsia Bahrami knew that attending Purdue, which is hundreds of miles away from his parents and thousands of miles away from his birthplace, was going to be a lonely process, at least in the beginning. Read how Parsia made Purdue feel like home.
Facebook, Instagram and Twitter option #2
Parsia Bahrami’s advice to students worried about finding their place at Purdue:
💭 Be open to new and unfamiliar opportunities.
🙋 Lean into your FOMO!
See how Parsia’s experience immigrating to the U.S. helped him become an expert in finding friends in unexpected places.
Making friends by making a difference story
Many #Boilermakers make friends by connecting to a cause. No matter what your passion or your goals, #Purdue has a volunteer organization for you with tons of like-minded potential friends. Read what groups other students picked and why.
One way that new #Boilermakers like to make friends is by connecting themselves to a meaningful cause. No matter what you’re passionate about or what your goals are, #Purdue has a community service organization for you with tons of like-minded potential friends. Read here what types of groups other students joined and why at 🔗 in bio. ☝️
#Boilermakers love to make a difference, and many new students start their social lives with a cause that’s meaningful to them. Read here which groups students like and why.
#Boilermakers love to make a difference, and many new students start their social lives with a cause that’s meaningful to them. Check out these campus organizations and hear what students love about them.
Finding the right major story
Facebook, Instagram, Twitter and LinkedIn option #1
Choosing a major can be overwhelming. These two #Boilermakers know how you feel. One fine-tuned her major all the way through; the other had the perfect one from the start. Both are seniors now – excited and successful. Read their story.
Facebook, Instagram and Twitter option #2
No matter where you are in the process of figuring out an academic path, #Purdue has the right major for you. Hear about these two #Boilermakers and how they landed on majors perfect for their goals.
LinkedIn option #2
No matter where students start as they figure out an academic path, #Purdue has a major that gets #Boilermakers where they want to go. Read these students’ story on how they landed on their unique majors.
TAGGING RECOMMENDATIONS
- Tag @LifeAtPurdue on Instagram and Twitter
- Tag @PurdueUniversity on Facebook and LinkedIn
CAMPUSWIDE HASHTAGS
#PurdueUniversity
#MySmallStep = Student stories
#MyGiantLeap = Faculty/Alumni stories