Finding Fit Part 2
SUMMARY
When a student starts to imagine life at Purdue, they’re on the road to accepting their offer of admission. Students find their fit at Purdue in thousands of unique ways – through engaging with campus traditions, diving into activities with student organizations or bonding with their newfound friends. Purdue student Kennedy Outlaw met her best friend on campus before even starting classes, and she is pursuing her academic passions with the support of a community of women in STEM. We hope to encourage students to accept their offers by emphasizing Boilermaker togetherness and finding a sense of belonging at Purdue.
STRATEGY
These evergreen resources highlight the spirit of the Boilermaker community and the ways students can find their fit on campus. For out-of-state sophomore Kennedy Outlaw, finding her fit involved discovering a true community among her peers and making Purdue feel like home. For others, participating in Purdue’s most famous traditions is a way to make lifelong memories. From fountain runs and jumping the tracks to attending the Old Oaken Bucket game, these traditions help prospective Boilermakers imagine themselves at Purdue, prepare to accept their offer of admission and get excited about making lasting memories of their own.
RESOURCES INCLUDE
- Student feature story
- Social media graphics
- Suggested social post copy
LINKS and UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM Campaign: FindingFit2_Yield_22
UTM Medium: Social
UTM Source: Facebook, Twitter, LinkedIn or Instagram
Story Link: Kennedy Outlaw
AVAILABLE ASSETS
The following assets are available for download and use. Social assets include 2:1 files (to use on Twitter, Facebook and LinkedIn), 1:1 files (to use on Instagram), Instagram Stories and web banners.
NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.
SHARING PURDUE.EDU ARTICLES ON SOCIAL MEDIA
Did you know that when you share a URL on Facebook, Twitter and LinkedIN, the link will automatically display text and images from your site when you share links? This content gives followers a preview of what they can expect to find on your site. Clicking the preview leads to the linked page.
Learn more in this Squarespace article!
Additional graphics provided: 1:1 for Instagram and 9:16 for Instagram and Facebook Stories
SOCIAL MEDIA GUIDANCE
POSTING TIPS
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.
- Keep posts short and direct
- Link all posts back to our landing page
- Include photos, videos, or GIFs
- Use short URLS
SUGGESTED SOCIAL MEDIA POSTS
- Traditions Carousel – Facebook, Instagram and LinkedIn
Lots of #Boilermakers say their favorite memories include #Purdue traditions. No matter what you try first — running through fountains, watching an Oaken Bucket victory, jumping the tracks — you can start making memories today. Accept your offer and Boiler Up! 🚂🆙
Lots of #Boilermakers say their favorite memories include #Purdue traditions. No matter what you try first — running through fountains, jumping the tracks — you can start making memories today. Accept your offer and Boiler Up! 🚂🆙
- Kennedy Outlaw – Facebook, Instagram, Twitter and LinkedIn
When Kennedy Outlaw arrived on campus, she didn’t know anyone. But then she met Diane Santos, her intellectual match and fellow #womaninSTEM. Soon, Purdue became home away from home for Outlaw. Read her story. <link>
TAGGING RECOMMENDATIONS
- For Instagram and Twitter tag @LifeAtPurdue
- For Facebook and LinkedIn @PurdueUniversity
CAMPUSWIDE HASHTAGS
#PurdueUniversity
#BoilerUp
#MySmallStep = Student stories
#MyGiantLeap = Faculty/Alumni stories