SUMMARY

Forbes has ranked Purdue University fifth nationwide for the most STEM undergraduate degrees awarded. This is an opportunity to highlight Purdue as a prominent leader in STEM education. This is also an opportunity to showcase a STEM student, Hannah Pike, who is making a difference in her field.

STRATEGY

Because this Top 5 ranking puts us among the best STEM schools in the nation, we have an opportunity to continue to position Purdue as a prominent leader in STEM education. The highly-ranked, rigorous and hands-on STEM education opportunities at Purdue help build a better world by delivering STEM leaders and balanced STEM professionals. This package should evoke a sense of pride and celebration, and should speak to Purdue’s relentless efforts in the STEM space.

Being included in this Top 5 ranking supports these two brand pillars: Innovation (Research), Learning (Education) and Respect (Education).

RESOURCES INCLUDE

• News Story
• Social graphics
• Suggested social post copy

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: Forbes_Top_5_STEM_Majors
UTM Medium:
UTM Source:
Story Links (if available):
Video Links (if available):

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram, Instagram Stories, web banners and digital signs.

Social Media Images

Digital assets

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos, or GIFs
• Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

1. Hannah Pike, an Aeronautical and astronautical engineering major with a minor in nuclear engineering, is one of tomorrow’s leaders in STEM. #PurdueUniversity ranked fifth nationwide for the most STEM undergraduate degrees awarded. This is made possible by #Boilermakers like Hannah who are persistent in their pursuit to achieve excellence. #BoilerUp 🚂⬆️
   
2. At #Purdue we pride ourselves in being ranked by Forbes as #5 for most STEM undergraduate degrees awarded. STEM excellence at Purdue means creating access and opportunity for tomorrow’s leaders.

TAGGING RECOMMENDATIONS

1. Tag @lifeAtPurdue on Instagram and Twitter and Purdue University on Facebook and LinkedIn.
2. The first post copy can tag @PurdueAeroAstro on Twitter, Facebook and Instagram. LinkedIn is under “School of Aeronautics and Astronautics Purdue University”.

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

#BoilerUp

Emoji’s

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