George Wodicka Content Package

SUMMARY

Professor George Wodicka is the founding head of the Weldon School of Biomedical Engineering. Throughout his decades-long career, he has affected many students, faculty and patients. An incredible innovator, he has positively impacted several generations of engineers and nurtured a culture of innovation at Purdue for making the world better.

STRATEGY

The assets in this content package will be of particular use to the Weldon School and College of Engineering. However, all campus communicators are encouraged to share this story to emphasize the great innovation Purdue cultivates, and the foresight it possesses, that build a better world. Purdue has the best faculty in the world, providing outstanding educational experiences and mentorship to those who choose to become Boilermakers.

RESOURCES INCLUDE

• Written story
• Storytelling video
• Social media graphics
• Social post copy

LINKS AND UTM PARAMETERS

When you link to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM campaign: George_Wodicka_Purdue
UTM medium: Social (or email)
UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)
Story link: https://stories.purdue.edu/student-success-collaborations-highlight-wodickas-legacy-at-purdue/
Video link: https://www.youtube.com/watch?v=sS8cDXgydyg&t=1s

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include a 2:1 file (to use on Twitter, Facebook and LinkedIn), 1:1 files (to use on Instagram) and Instagram Stories.

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos or GIFs
• Use short URLs

SUGGESTED SOCIAL MEDIA POSTS

Twitter: George Wodicka helped @PurdueBME evolve from a research program into the world-renowned Weldon School of Biomedical Engineering.

Learn how, in 23 years as head of BME, Wodicka expanded its culture of innovation to improve millions of lives across the globe. <story link>

Facebook/LinkedIn/Instagram: In the last 25 years, approximately 10 million patients worldwide have benefited from a technology or treatment solution created at the Purdue University Weldon School of Biomedical Engineering.

“That reflects literally a patient being helped just about every minute of every day from something that we’ve developed here,” says George Wodicka, the program’s founding head.

Learn about the innovative spirit that helped Wodicka and Purdue build one of the nation’s top BME programs.

Copy when sharing the YouTube video: While overseeing @PurdueBME’s expansion, George Wodicka recruited students, faculty and staff who would contribute to the program’s trademark culture of collegiality.

Learn how that approach helped Purdue build one of the nation’s top biomedical engineering programs. <YouTube link>

TAGGING RECOMMENDATIONS

Weldon School of Biomedical Engineering : @PurdueBME on Twitter and Instagram; @WeldonSchool on Facebook; @Purdue University Weldon School of Biomedical Engineering on LinkedIn

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories