Hire Purdue
SUMMARY
The Purdue Center for Career Opportunities is engaging the university alumni network to support the next generation of Boilermakers through job opportunities, mentorship and advocacy. When alumni open doors, they help Purdue students and graduates launch their careers with confidence and continue the tradition of supporting one another across generations.
This content package is intended to encourage alumni to share professional opportunities, recruit for open positions, engage as mentors and advocate for Purdue talent. Social assets are geared toward Facebook and LinkedIn to connect with alumni audiences.
RESOURCES INCLUDE
- Social media graphics
- Suggested social media copy
- YouTube video
- Website
LINKS AND UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Purdue Brand Studio campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM Campaign: hire_purdue
UTM Medium: Social (or email)
UTM Source: LinkedIn (or email newsletter name)
AVAILABLE ASSETS
The following assets are available for download and use.
NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form.
SOCIAL MEDIA GUIDANCE
POSTING TIPS
- Keep posts short and direct
- Link all posts back to the story
- Include photos or videos
- Use short URLs
SUGGESTED SOCIAL MEDIA POSTS
Facebook:
- No matter the industry, Purdue graduates are ready to move the world forward. With alumni assistance, Boilermakers can gain even stronger access to career pathways and make an impact from Day 1.
- Learn how you can become part of the @ccopurdue Hire Purdue initiative.
LinkedIn:
- No matter the industry, Purdue graduates are ready to move the world forward. With alumni assistance, Boilermakers can gain even stronger access to career pathways and make an impact from Day 1.
- Learn how you can become part of the @purdue-university-center-for-career-opportunities Hire Purdue initiative.