History of Flight at Purdue

SUMMARY 

President Mung Chiang has established the commercialization of the airport as one of his key strategic priorities. This content celebrates Purdue’s storied history in aviation. It supports our claims as a predominant flight institution and builds the connective foundation of audience understanding as we promote our commercial flight endeavors.

 RESOURCES INCLUDE

• Taking Flight at Purdue webpage, shortened URL: purdue.university/taking-flight
• Boilermakers in Flight video 
• Amelia Earhart feature story 
• Interactive flight map 
• Brittany Gallarneau story 
• Purdue Pilots Inc. story 
• Social graphics
• Recommended social post copy 

LINKS and UTM PARAMETERS 

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: History_of_Flight 
UTM Medium: Social 
UTM Source: Facebook, Instagram, X or LinkedIn 

Shortened URL: purdue.university/taking-flight

AVAILABLE ASSETS 

The following assets are available for download and use.

SOCIAL MEDIA GUIDANCE 

POSTING TIPS

• Keep posts short and direct.
• Link all posts back to the story.
• Include photos or videos.
• Use short URLs.

SUGGESTED SOCIAL MEDIA POSTS 

Instagram: 

#Purdue is home to the nation’s first university-owned #airport. 🛫 This milestone is one of our many giant leaps in #aviation. Explore the history of flight at Purdue and meet some unforgettable #Boilermaker pilots, scientists and heroes. 

Discover more at the 🔗 in bio.  

Facebook: 

#Purdue is home to the nation’s first university-owned #airport. 🛫 This milestone is one of our many giant leaps in #aviation. Explore the history of flight at Purdue and meet some unforgettable #Boilermaker pilots, scientists and heroes. 

purdue.university/taking-flight 

X: 

#Purdue is home to the nation’s first university-owned #airport. 🛫 This milestone is one of our many giant leaps in #aviation. Explore the history of flight at Purdue and meet some unforgettable #Boilermaker pilots, scientists and heroes. 

purdue.university/taking-flight 

LinkedIn: 

#Purdue is home to the nation’s first university-owned #airport. 🛫 This milestone is one of our many giant leaps in #aviation. Explore the history of flight at Purdue and meet some unforgettable #Boilermaker pilots, scientists and heroes. 

purdue.university/taking-flight

TAGGING RECOMMENDATIONS 

@lifeatpurdue on X and Instagram

@PurdueUniversity on LinkedIn and Facebook

CAMPUSWIDE HASHTAGS 

PurdueUniversity

MySmallStep (student stories)

MyGiantLeap (faculty/alumni stories)