History of “Hail Purdue”
This written story and social media content – including a social media “sing-along” of the University’s fight song, “Hail Purdue,” which celebrates its 110th anniversary in 2022 – builds brand affinity among alumni by sharing the histories of two beloved songs and referencing Purdue’s unique school spirit. The content also creates value among prospective students by showcasing the vibrant student life at Purdue, including activities like the “All-American” Marching Band and Purdue Musical Organizations’ vocal groups. For decades, these non-STEM organizations have created balance in the higher education experience for Purdue students.
This story is evergreen and can be told throughout the year. This content is intended to inspire nostalgia among Boilermakers by outlining the histories of two beloved songs in the University’s musical catalog. The story was written to celebrate the 110th anniversary of “Hail Purdue” in 2022 and also references the many locations where the fight song has been sung and performed – including space, where it was played during multiple NASA missions.
- Social graphics
- Suggested social media post copy
- Link to story
LINKS and UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM Campaign: hail_purdue_history
UTM Medium: Social (or email)
UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)
Story Link: https://stories.purdue.edu/boilermakers-have-played-and-sung-hail-purdue-across-the-globe-and-even-in-space/
The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.
NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.
SOCIAL MEDIA GUIDANCE
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.
- Keep posts short and direct
- Link all posts back to our landing page
- Include photos, videos, or GIFs
- Use short URLS
SUGGESTED SOCIAL MEDIA POSTS
“Hail Purdue” celebrates its 110th anniversary in 2022. Learn the stories (and the legends) behind Purdue’s beloved fight song and our official anthem, the “Purdue Hymn.”
FB, LI, IG
The “Purdue Hymn” was part of Purdue musical groups’ repertoires for 50 years before the University’s Board of Trustees formally recognized it as the official alma mater in 1993.
Today, the song sits alongside beloved fight song “Hail Purdue” as the most prominent pieces in the Boilermaker musical catalog.
Get the inside story on both: <story link>
#MySmallStep = Student stories
#MyGiantLeap = Faculty/Alumni stories