It’s a Family Decision Content Package:Yield

SUMMARY

In recognition of how connected Gen Z is to their Gen X parents, and how profoundly influential family is to them in their college decision process, we’ve created some content for parents only. These assets aim to serve as a resource for parents, answer their questions and drive them to encourage an official commitment to Purdue.


STRATEGY

These evergreen resources can be used to demonstrate that the college decision process is a family decision. To provide tips for parents from parents, these stories emphasize that family members play an invaluable role as a support system during this important time. 

RESOURCES INCLUDE

  • Story featuring Aryana Lynch
  • Video interview with current Purdue parents — “Purdue Parents Talk College Choices”

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: Example: Affordability_Yield_2022
UTM Medium: Social
UTM Source: Facebook, Twitter, LinkedIn or Instagram
Story Link: Aryana Lynch
Video Download: “Purdue Parents Talk College Choices”
Video Link: https://stories.purdue.edu/college-tips-for-parents-from-parents/

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram, Instagram Stories, web banners and digital signs.

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

  • Keep posts short and direct
  • Link all posts back to our landing page
  • Include photos, videos, or GIFs
  • Use short URLs


SUGGESTED SOCIAL MEDIA POSTS

Aryana Lynch story

Facebook, Instagram, LinkedIn and Twitter

#Purdue engineering freshman and billiards champion Aryana Lynch says her parents taught her to dream big. Hear Aryana talk about the vital role they played in her college search.

Purdue Parents Talk College Choices

Social cut #1: Parent advice

Facebook, Instagram, LinkedIn and Twitter

This one’s for you, parents — the college search process is a big deal and Purdue parents are here to help. These families of current students have some advice about the decision process that you won’t want to miss. Watch the video now.

Social cut #2: Visit

Facebook, Instagram and LinkedIn

Thinking about your student’s college decision? Help is on the way! Parents of current #Purdue students have been where you are. In this video, they talk about campus visits, the role they play in the decision, and the questions *everyone* needs to know. Watch the video now.

Twitter

Stressed about your student’s college decision? Help is on the way! Parents of current #Purdue students have been where you are. In this video, they talk about campus visits and much more. Watch the video and hear it all from parents like you.

TAGGING RECOMMENDATIONS

On Instagram and Twitter tag @lifeatpurdue

On Facebook and LinkedIn tag @PurdueUniversity

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories