Family Decision Content Package: Yield
SUMMARY
Gen Z is known to value the opinions of their parents, and those parents are known for being engaged and providing encouragement as they make big decisions. As these students decide which college or university to commit to, we’re providing content for their parents and other family members who want to know how to provide their students with the best possible support.
STRATEGY
The family decision content package can be used by campus recruiters and communicators alike. It is great content to share during yield season to reinforce the support and guidance needed for a prospective student to make a college choice. This can be shared through May 1st at 11:59 PM and beyond if evergreen content is needed to highlight the admissions process.
RESOURCES INCLUDE
- “5 things every family should know about the big college decision” — story featuring Jen Wetli, assistant director of Parent and Family Connections
- “Purdue parents talk college choices” video interview with Kate Young (Please hyperlink this https://stories.purdue.edu/college-tips-for-parents-from-parents-2/)
- Social graphics
- Suggested social post copy
LINKS and UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM Campaign: Example: US_News_Top_10_Innovative
UTM Medium: Social (or email)
UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)
Story Links (if available):
Video Links (if available):
AVAILABLE ASSETS
The following assets are available for download and use. Social assets include 2:1 files (to use on Twitter, Facebook and LinkedIn), 1:1 files (to use on Instagram) and Instagram Stories.
NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.
SHARING PURDUE.EDU ARTICLES ON SOCIAL MEDIA
Did you know that when you share a URL on Facebook, Twitter, and LinkedIn, the link will automatically display text and images from your site when you share links? This content gives followers a preview of what they can expect to find on your site. Clicking the preview leads to the linked page.
Learn more in this Squarespace article!
Additional graphics provided: 1:1 for Instagram and 9:16 for Instagram and Facebook Stories
SOCIAL MEDIA GUIDANCE
POSTING TIPS
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.
- Keep posts short and direct.
- Link all posts back to our landing page on the content hub.
- Include photos, videos, or GIFs.
- Use short URLs. (Bitly, rebrand.ly)
SUGGESTED SOCIAL MEDIA POSTS
“5 Things every family should know about the big college decision” story
Facebook/Twitter
Your student’s been accepted to #Purdue! Congrats! Now what?
Jen Wetli, associate director of Purdue’s Parent and Family Connections, has spent a career working with students and their families, and this Top 5 is her best advice for parents. Don’t miss it!
Know a Boiler-bound student or parent? Be sure to tag them here!
Jen Wetli, associate director of Purdue’s Parent and Family Connections, has spent a career working with students and their families, and this Top 5 is her best advice for parents. You don’t want to miss it. 🔗 in bio ☝️
This one is for the parents. If you want to know how to be the best support to your student as they transition to college, there’s no one better to ask than #Purdue’s Parent and Family Connections associate director Jen Wetli. Here are her best five pieces of advice.
“Purdue parents talk college choices” video
Facebook/LinkedIn
Calling all new #Boilermaker parents! In this video, parents of current #Purdue students talk about the role campus videos play in the decision and the answers *everyone* needs to know. Watch the video.
Instagram/Twitter
Hey, new #Boilermaker parents! We know it’s a family decision. Watch these parents of current students share their advice.
TAGGING RECOMMENDATIONS
- Tag @LifeAtPurdue on Instagram and Twitter
- Tag @PurdueUniversity on Facebook and LinkedIn
CAMPUSWIDE HASHTAGS
#PurdueUniversity
#BoilerUp
#MySmallStep = Student stories
#MyGiantLeap = Faculty/Alumni stories