SUMMARY

We are featuring two LGBTQ students that are actively working to make Purdue a more inclusive campus for all. These students serve as a great example of the variety of ways that Boilermakers can get involved in supporting and celebrating the LGBTQ community at Purdue.

STRATEGY

This story can be used to highlight the resources and opportunities Purdue offers for students, especially those that identify as LGBTQ+ or allies of LGBTQ+ people. Although originally crafted to celebrate Pride Month, this story can be shared anytime throughout the year to show that Purdue is an inclusive campus for all.

RESOURCES INCLUDE

• Written story
• Social graphics
• Suggested social copy

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: Example: LGBTQ_Speakers_Bureau
UTM Medium: Social (or email)
UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Story Links (if available): LGBTQ at Purdue

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include 2:1 files (to use on Twitter, Facebook and LinkedIn), 1:1 files (to use on Instagram), Instagram Stories, web banners and digital signs.

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

SHARING PURDUE.EDU ARTICLES ON SOCIAL MEDIA
Did you know that when you share a url on Facebook, Twitter, and LinkedIN, the link will automatically display text and images from your site when you share links? This content gives followers a preview of what they can expect to find on your site. Clicking the preview leads to the linked page.

Learn more in this Squarespace article!

Additional graphics provided: 1:1 for Instagram and 9:16 for Instagram and Facebook Stories

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos, or GIFs
• Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

1. In honor of #PrideMonth, Boilermakers Elise Doan and Audrey Williamson share what it’s like to be a part of the vibrant and uplifting LGBTQ community at #Purdue and why it’s important to find your place on campus.

Learn more about Elise, Audrey and the resources for LGBTQ students at @purduelgbtq: [LINK]

2. This #PrideMonth, we celebrate our diverse community of LGBTQ Boilermakers.

Hear from two members of the @purduelgbtq Speakers Bureau on what being a member of the community means to them, why it’s important to find your place at college and how anyone can get involved in supporting and celebrating the LGBTQ community: [LINK]

TAGGING RECOMMENDATIONS

1. Tag @LifeAtPurdue on Instagram and Twitter, Tag @PurdueUniversity on Facebook and LinkedIn
2. Tag the LGBTQ Center @purduelgbtq on Instagram, Twitter and Facebook

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#BoilerUp

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories