SUMMARY

This package consists of social media graphics to accompany the press release announcing that Purdue has been named the No. 4 most trusted American public university for 2022 according to survey results from Morning Consult.

STRATEGY

This ranking puts us among the most trusted universities in America and #1 in the state of Indiana. Purdue is changing the world in tangible ways with both small steps and giant leaps. This is an opportunity to highlight Purdue as a prominent leader in higher education. This content is evergreen and can be shared at any point throughout the year; however, consider when this ranking might be most effective in supporting your larger marketing initiatives. This content can be shared across all social media channels to foster a feeling of trust and pride among alumni, current students, and prospective students and their families.

RESOURCES INCLUDE

• List of all resources currently available – videos, social graphics, links to story and or landing page, press release and source story, etc.
  • Social graphics
  • Press release
  • Link to Morning Consult pdf download

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: Example: Morning_Consult_Trusted_2022
UTM Medium: Social (or email)
UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include 2:1 files (to use on Twitter, Facebook and LinkedIn), 1:1 files (to use on Instagram), Instagram Stories, web banners and digital signs.

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

SHARING PURDUE.EDU ARTICLES ON SOCIAL MEDIA
Did you know that when you share a url on Facebook, Twitter, and LinkedIn, the link will automatically display text and images from your site when you share links? This content gives followers a preview of what they can expect to find on your site. Clicking the preview leads to the linked page.

Learn more in this Squarespace article!

Additional graphics provided: 1:1 for Instagram and 9:16 for Instagram and Facebook Stories

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos, or GIFs
• Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

Long version: #Purdue is the No. 4 most trusted public university in the U.S. according to research by @MorningConsult.

Its survey of 11,050 U. S. adults across key demographic groups found that #Purdue has successfully built a foundation of trust, which Morning Consult described as “one of the leading metrics of the overall brand health of a university.” <link>

Short version: #Purdue is the U.S.’ No. 4 most trusted public university according to @MorningConsult.

Learn more and download the full report: <link>

TAGGING RECOMMENDATIONS

@PurdueUniversity (Facebook and LinkedIn) / @LifeAtPurdue (Instagram and LinkedIn)

@MorningConsult

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#Purdue

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories