SUMMARY

Purdue has recently been named the #15 Public University by College Consensus. Purdue has also placed #1 in Indiana through the same ranking. This is another opportunity to show Purdue’s excellence.

Below you will find social media assets that highlight this achievement.

STRATEGY

This package consists of social graphics and suggested social media language to accompany the graphics.  This content can be shared across all social media channels to foster a feeling of pride and excitement among alumni, current students, and prospective students and their families.

RESOURCES INCLUDE

• Social media graphics
• Suggested social media post language

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

AVAILABLE ASSETS

The following mp4 file is available for download and use for all social platforms.

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos, or GIF’s
• Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

Together, #Boilermakers pursue excellence through small steps and giant leaps. And it pays off! #Purdue has been ranked #15 Best Public University in the U.S. and #1 Best Public University in Indiana. (College Consensus, 2021)

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#Purdue

#Boilermakers

#BoilerUp

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

EMOJIS
🚂💛🖤