Patel and Noster Content Package
SUMMARY
Logan Noster (BSMDE ‘22), a recent College of Engineering graduate, was born with a birth defect. His quality of life and recovery was greatly impacted by a biomedical innovation developed by Purdue researchers from the same undergraduate degree program from which he graduated. Logan met Purdue alumnus Umesh Patel, one of the developers of the technology, in February 2022. Noster and Patel had no idea their connection existed when they first met before a multidisciplinary engineering awards banquet. During a conversation with a group of student awardees, Patel – the president of Cook Biotech who would be recognized that evening as an outstanding Purdue alumnus – described Cook’s small intestinal submucosa (SIS) technology that he helped introduce in the 1990s. Little did Patel know that as an infant, Noster underwent surgery to repair a rare medical condition where doctors used SIS grafts to help his body heal. That night at the banquet, Patel and his Cook colleagues were able to meet Noster’s family and hear firsthand how their product aided Logan’s recovery. It was an interaction that none of them will soon forget.
STRATEGY
This story and content is evergreen and can be shared throughout the year. This content is a great fit for those seeking to emphasize Purdue’s advancements in innovation, research, engineering, technology, and cross-generational ties. Partners who share this content are encouraged to communicate the following: A medical innovation developed at Purdue by an alumnus has changed and saved lives and has woven an interconnected thread to a recent Boilermaker graduate who is a part of the next generation of engineers who will continue that impact the world.
RESOURCES INCLUDE
- Written story
- Storytelling video
- Social media graphics
- Portraits
- Social media and digital guidance
LINKS and UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM Campaign: Engineering_PatelNoster
UTM Medium: Social (or email)
UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)
Story Link: https://stories.purdue.edu/chance-encounter-reveals-purdue-engineers-remarkable-connection/
Video Link: https://www.youtube.com/watch?v=HAX5qa8Pl_4&t=1s
AVAILABLE ASSETS
The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn and files for Instagram and Instagram Stories.
NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.
SOCIAL MEDIA GUIDANCE
POSTING TIPS
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.
- Keep posts short and direct
- Link all posts back to our landing page
- Include photos, videos, or GIF’s
- Use short URLS
SUGGESTED SOCIAL MEDIA POSTS
Umesh Patel rarely meets patients who benefited from the SIS technology he helped introduce in the 1990s. He never expected to meet one like fellow @PurdueEngineers alumnus Logan Noster. Learn about their chance encounter.
<story link>
FB/LI/IG
Cook Biotech President Umesh Patel (BSIDE ’86, MSEE ’88, PhD IE ‘95) rarely gets to meet patients who have benefited from the SIS technology that he helped create in the 1990s as a @PurdueEngineering graduate student. He never expected to meet one like fellow #Boilermaker Logan Noster (BSMDE ’22). Learn about their chance encounter.
<story link>
TAGGING RECOMMENDATIONS
Cook Biotech on LinkedIn
Purdue Engineering and Purdue University/@lifeatpurdue on all channels
CAMPUSWIDE HASHTAGS
#PurdueUniversity
#MySmallStep = Student stories
#MyGiantLeap = Faculty/Alumni stories
EMOJIS
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