Podcast 141 – Mike Bobinski
SUMMARY
“This Is Purdue,” the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.
Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.
Below, you’ll find helpful information, stories, and social media content regarding this episode of “This Is Purdue.”
STRATEGY
In this episode of “This Is Purdue,” we’re talking to Mike Bobinski, executive vice president and director of intercollegiate athletics at Purdue University.
Mike has been at Purdue for the last 10 years and has worked in college athletics for more than 40 years, with previous stops at Georgia Tech, Xavier University, the University of Akron and the U.S. Naval Academy. So it’s no surprise that during his tenure, he’s seen massive changes within the NCAA. He also has extensive knowledge of how Purdue is adapting in this modern era of name, image and likeness — or NIL — and licensing. And he dives into all things Purdue Athletics, including recent wins, future growth, innovation and so much more!
In this episode, you will:
- Learn more about Purdue’s journey with NIL, the House v. NCAA settlement from 2025, and what development programs and recruitment strategies the athletics department is utilizing to recruit and cultivate well-rounded student-athletes and become nationally competitive
- Discover more about Purdue’s Student-Athlete Development program and how it’s setting up Boilermakers to navigate the branding and financial considerations of NIL and grow personally and professionally
- Hear about Purdue’s recent sports successes, including men’s basketball, men’s and women’s golf, softball, volleyball, and diving, as well as how various coaches’ leadership styles exemplify the university’s ethos
- Gain knowledge about how Purdue uses cutting-edge health and wellness technology and AI to help its student-athletes perform more efficiently
- Learn why passionate Boilermaker fans inspire and motivate Mike in his role every day
Boilermaker fans — this episode is for you! Get a special sneak peek into all the exciting things going on with Purdue Athletics from the foremost leader and expert.
RESOURCES INCLUDE:
· Links to the podcast
· Social graphics
· Suggested social post copy
LINKS and UTM PARAMETERS
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UTM campaign: this_is_purdue_mike_bobinski
UTM medium: Social (or email)
UTM source: Facebook, X LinkedIn, Instagram (or email newsletter name)
Link to the podcast: https://stories.purdue.edu/podcast/mike-bobinski
General podcast page: https://stories.purdue.edu/podcast/
Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232
Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw
AVAILABLE ASSETS
The following assets are available for download and use. Social assets include files for X, Facebook, LinkedIn, Instagram and Instagram Stories.
SOCIAL MEDIA GUIDANCE POSTING TIPS
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:
· Keep posts short and direct
· Link all posts back to our landing page
· Include photos, videos or GIFs
· Use short URLs
SUGGESTED SOCIAL MEDIA POSTS
Facebook:
- From the @ncaa1906 to the Olympics, @PurdueSports has a reputation for shaping its student-athletes into champions who exemplify that unique Boilermaker persistence and grit. 💪 On the new episode of #ThisIsPurdue, Mike Bobinski, executive vice president and director of intercollegiate athletics, dives into this legacy and shares how the athletics department is evolving to stay competitive in the NIL era and helping Boilermaker student-athletes build key professional skills to thrive beyond Purdue. Listen today 🎧: <link>
- What’s @PurdueSports’ approach to navigating the ever-changing world of NIL? On the recent episode of #ThisIsPurdue, Mike Bobinski, executive vice president and director of the intercollegiate athletics, shares Purdue’s best-kept secret. 👆 🚂 Listen to the full episode to learn more: <link>
LinkedIn:
- @Purdue-Sports is using cutting-edge health and wellness technology to help its student-athletes perform at the highest level. 💪 On the new episode of #ThisIsPurdue, Mike Bobinski, executive vice president and director of the intercollegiate athletics, dives into the fascinating details. He also gives an inside perspective on all things Boilermaker athletics, including how the university is adapting to the changing world of college sports by recruiting and retaining top talent who exemplify the Purdue ethos. Boilermaker sports fans — this one is for you! Listen today: <link>
- From @ncaa champions to Olympians, @Purdue-Sports doesn’t just recruit top talent –– it attracts true Boilermakers. 🚂 😮 Mike Bobinski, executive vice president and director of the intercollegiate athletics, explains this strategy, what it means for coaches and how it will ensure long-term success for fan-favorite teams, on #ThisIsPurdue. Listen to Mike’s full episode here: <link>
X:
- On our latest #ThisIsPurdue episode, Mike Bobinski, executive vice president and director of @PurdueSports, dives into NIL, updates on all things Purdue Athletics and more. 🎧 <link>
- Name, image and likeness licensing is transforming college sports. How is Purdue adapting? On the latest episode of #ThisIsPurdue, Mike Bobinski, executive vice president and director of @PurdueSports, breaks it down. 🎧: <link>
- What’s the key to @PurdueSports’ recruitment strategy? 💡 Mike Bobinski, executive vice president and director of Purdue Athletics, shares the best-kept secret on #ThisIsPurdue. <link>
TAGGING RECOMMENDATIONS
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@PurdueSports
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#ThisIsPurdue
CAMPUSWIDE HASHTAGS
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