Podcast 145 – Live from IND
SUMMARY
“This Is Purdue,” the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.
Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.
Below, you’ll find helpful information, stories, and social media content regarding this episode of “This Is Purdue.”
STRATEGY
In this episode of “This Is Purdue,” we’re coming to you live from Indianapolis — home to Purdue’s urban campus and this year’s host city of the NCAA Men’s Final Four! We’re talking to Ken Halpin, Purdue’s deputy athletics director and chief operating officer, and Julie Roe Lach, executive vice president of external relations and community engagement for Pacers Sports & Entertainment.
These two sports experts join host Kate Young at the Indianapolis International Airport as Final Four weekend kicks off to discuss how major sporting events like this connect basketball fans and elevate the Indianapolis economy and community as well as the unique culture and record-breaking successes of Purdue’s basketball program this season.
Join “This Is Purdue” as we celebrate the ninth time that the Circle City has hosted the Final Four. In 49 states, it’s just basketball, but this is Indiana.
Don’t miss this live episode filled with energy and excitement!
RESOURCES INCLUDE:
· Links to the podcast
· Social graphics
· Suggested social post copy
LINKS and UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM campaign: this_is_purdue_live_final_four
UTM medium: Social (or email)
UTM source: Facebook, X LinkedIn, Instagram (or email newsletter name)
Link to the podcast: https://stories.purdue.edu/podcast/live-final-four
General podcast page: https://stories.purdue.edu/podcast/
Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232
Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw
AVAILABLE ASSETS
The following assets are available for download and use. Social assets include files for X, Facebook, LinkedIn, Instagram and Instagram Stories.
SOCIAL MEDIA GUIDANCE POSTING TIPS
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:
· Keep posts short and direct
· Link all posts back to our landing page
· Include photos, videos or GIFs
· Use short URLs
SUGGESTED SOCIAL MEDIA POSTS
Facebook:
- The @MarchMadnessMBB #FinalFour kicks off Saturday, and basketball fans across the country are heading to Indianapolis to watch the action! 🏀 On the latest episode of #ThisIsPurdue, host Kate Young is joined by Ken Halpin, deputy athletics director and chief operating officer of @purduesports, and Julie Roe Lach, executive vice president of external relations and community engagement for @PacersSportsEnt, live from @IndianapolisInternationalAirport. They explore player loyalty and retention in today’s NIL era, how Purdue has cultivated a successful program beyond the game and how this major sporting event impacts Indianapolis’ ecosystem. Don’t miss it! <link>
- Did you catch our #ThisIsPurdue live #podcast episode from @IndianapolisInternationalAirport? It was a slam dunk! 🏀 🤳 Check out the best moments from the interview and listen ahead of tomorrow’s big game: <link>
- It’s time for the @ncaa1906 championship game in Indianapolis –– and the road here has been exhilarating. 🏀 How’s your bracket looking?! Catch up with the latest episode of #ThisIsPurdue, recorded live from @IndianapolisInternationalAirport. #Podcast host Kate Young spoke with Ken Halpin, deputy athletics director of @purduesports, and Julie Roe Lach, executive vice president of @PacersSportsEnt, about this year’s tournament and why sports connect us. 🎧 Listen before the big game: <link>
LinkedIn:
- Whether you’re a college basketball fan or an Indianapolis local, this year’s @ncaa March Madness #FinalFour is bound to be memorable. 🏀 📸 On the new episode of #ThisIsPurdue, host Kate Young is live from @Indianapolis-Airport-Authority and joined by @ken-halpin-7bb42734, deputy athletics director and chief operating officer of @purdue-sports, and @julie-roe-lach-58016b69, executive vice president of external relations and community engagement for @pacers-sports-&-entertainment. They break down the importance of community and culture in higher ed athletics, how events like the Final Four impact tourism, and Purdue’s thrilling tournament run and the success of its program beyond the court. Listen today: <link>
- Did you catch our #ThisIsPurdue live podcast episode from @Indianapolis-Airport-Authority? @ken-halpin-7bb4273, deputy athletics director and chief operating officer of @purdue-sports, and @julie-roe-lach-58016b69, executive vice president of external relations and community engagement for @pacers-sports-&-entertainment, celebrated the kickoff to the @ncaa March Madness #FinalFour, and it was one for the books! 🏀🎤Don’t worry if you missed the livestream. You can listen to the highlights now: <link>
- The @ncaa championship game is Monday in Indy! 🏀 How did your bracket predictions turn out? Check out our #ThisIsPurdue live podcast episode with @ken-halpin-7bb4273, deputy athletics director of @purdue-sports, and @julie-roe-lach-58016b69, executive vice president of @pacers-sports-&-entertainment, at @Indianapolis-Airport-Authority. These two sports leaders share what this national event means for our urban hometown and how it creates a shared identity for Boilermaker fans and beyond. 🎧 Listen: <link>
X:
- Ken Halpin and Julie Roe Lach joined #ThisIsPurdue at @INDairport as @MarchMadnessMBB #FinalFour kicked off to discuss the unique culture of @boilerball and how major sporting events like this elevate the Indy community. 🎧 Listen: <link>
- #ThisIsPurdue’s live podcast episode celebrating the @MarchMadnessMBB #FinalFour in Indy was all good vibes! 🏀 Swipe to see the action and listen today ➡️ <link>
TAGGING RECOMMENDATIONS
Please tag Purdue University and use the hashtag #ThisIsPurdue
Facebook: @PurdueUniversity
X: @lifeatpurdue
Instagram: @lifeatpurdue
Other tagging options include:
@NCAA1906
@NCAA
@MarchMadnessMBB
@BoilerBall
@INDairport
@purduesports
CAMPAIGN SPECIFIC HASHTAGS
#ThisIsPurdue
CAMPUSWIDE HASHTAGS
#PurdueUniversity
#MySmallStep = Student stories
#MyGiantLeap = Faculty/Alumni stories