Podcast 149 – Lindsay Perrault
SUMMARY
“This Is Purdue,” the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.
Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.
Below, you’ll find helpful information, stories, and social media content regarding this episode of “This Is Purdue.”
STRATEGY
In this episode of “This Is Purdue,” we’re talking to Lindsay Veremis Perrault, director of co-curricular engagement and lecturer for the Brian Lamb School of Communication.
As a successful content creator, Lindsay has key insights into the future of digital content creation and how to empower students to transform their creative ideas into real-world impact through entrepreneurship and innovation.
In this episode, you will:
- Discover why younger generations, like Gen Z and Gen Alpha, are increasingly drawn to careers in content creation and social media influencing, and why parents and mentors should encourage this viable interest and help develop their creativity and business skills
- Gain insights into today’s content creation industry, including how it differs from social media influencing and user-generated content creation and how evolving platforms as well as algorithms and AI are making it more competitive
- Hear more about the future of the content creation industry for various levels, from micro- to mega-influencers like “MrBeast” and Alix Earle, and why industry professionals are leveraging long-form content to cultivate staying power and build loyal audiences
- Learn more about Lindsay’s role at Purdue, including her new course on digital content creation and social media and how it’s preparing Boilermakers to succeed and adapt in an ever-evolving industry
- Find out more about Lindsay’s background as a news anchor who became a content creator and blogger and how a master’s degree in strategic communication at Purdue helped empower this journey
- Dive deeper into her social media presence and blog, called “Anchored in Elegance” and aimed at elevating fashion for petite women, her passion for this hobby and how she prioritizes her mental health in an industry that demands 24/7 engagement
You don’t want to miss this episode with a Purdue alumna who’s shaping the next generation of digital content creators and innovators!
RESOURCES INCLUDE:
· Links to the podcast
· Social graphics
· Suggested social post copy
LINKS and UTM PARAMETERS
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UTM campaign: this_is_purdue_lindsay_perrault
UTM medium: Social (or email)
UTM source: Facebook, X LinkedIn, Instagram (or email newsletter name)
Link to the podcast: https://stories.purdue.edu/podcast/lindsay-perrault
General podcast page: https://stories.purdue.edu/podcast/
Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232
Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw
AVAILABLE ASSETS
The following assets are available for download and use. Social assets include files for X, Facebook, LinkedIn, Instagram and Instagram Stories.
SOCIAL MEDIA GUIDANCE POSTING TIPS
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:
· Keep posts short and direct
· Link all posts back to our landing page
· Include photos, videos or GIFs
· Use short URLs
SUGGESTED SOCIAL MEDIA POSTS
Facebook:
- Recent data from @forbes and @cnbc show that 57% of Gen Z students want to pursue content creation and social media influencing as their full-time careers. On the new episode of #ThisIsPurdue, @LindsayVeremisTV, director of co-curricular engagement and lecturer for the @LambSchoolPurdue, shares her best tips for aspiring digital creators and the parents and mentors guiding their journeys: ✨ Lean into your creativity 🧠 Build your business acumen 🚀 Don’t be afraid to try new things Lindsay is also a content creator, so she knows this world firsthand. Ready to dive deeper? Listen today: <link>
- What skills come to mind when you think of digital content creation? 💡 On the latest episode of #ThisIsPurdue, @LindsayVeremisTV, director of co-curricular engagement and lecturer for the @lambschool, dives into what this pursuit involves and why it’s empowering. As a fashion content creator and blogger, Lindsay has zeroed in on these skills herself. Check it out: <link>
LinkedIn:
- For , effective content creation isn’t just about high engagement and follower counts — it’s about storytelling and authenticity. 💡📱On the latest episode of #ThisIsPurdue, the Purdue alumna and director of co-curricular engagement and lecturer for the @lambschool joins host @kate-young-podcast for an exciting conversation all about the content creator economy. They discuss the future of the industry in the age of evolving algorithms and AI, what sets it apart from social media influencing, and how new and existing creators can build staying power. She also offers her practical tips for students interested in content creation and social media influencing, from developing photography skills to cultivating their entrepreneurial abilities through @purduebdmc’s Certificate in Entrepreneurship and Innovation. Listen now to learn more 🎧:
IG:
- Interested in pursuing your content creator or social media influencing goals? 📲 🔥 @anchoredinelegance outlines a few key skills you can start developing today on #ThisIsPurdue. Listen to/watch the episode at the 🔗 in bio.
X:
- Do you dream of becoming the next big content creator or social media influencer? ✨📱 On #ThisIsPurdue, @LindsayVeremis, @LambSchool lecturer and content creator, breaks down the skills you need to turn this dream into reality. Listen: <link>
- Purdue students can now take a class on digital content creation and social media influencing! 🤩 📱Lindsay Veremis Perrault, instructor and content creator, discusses this innovative opportunity on the new episode of #ThisIsPurdue. 🎧: <link>
TAGGING RECOMMENDATIONS
Please tag Purdue University and use the hashtag #ThisIsPurdue
Facebook: @PurdueUniversity
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Other tagging options include:
- @LindsayVeremisTV (FB)
- @LindsayVeremis (X)
- @anchoredinelegance (IG)
- @LambSchool
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