SUMMARY

This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, This Is Purdue aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of This Is Purdue.

STRATEGY

In this episode of “This Is Purdue,” we’re talking to Purdue men’s basketball head coach Matt Painter.

Listen in as coach Painter discusses recruiting the right fits for the Purdue culture, his special relationship with former Purdue basketball coach Gene Keady, and that 2019 NCAA Elite Eight game. Plus, coach Painter shares his thoughts on why Purdue University is the perfect place for him.

With Purdue basketball ranked seventh nationally in the Associated Press preseason men’s basketball poll, the hype around this year’s team is strong.

RESOURCES INCLUDE:

• Links to the podcast
• Social graphics
• Suggested social post copy

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: this_is_purdue_matt_painter_2021_season_preview

UTM Medium: Social (or email)

UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Links to the podcast:

Episode 43 Podcast Page: https://stories.purdue.edu/podcast/in-depth-with-purdue-mens-basketball-head-coach-matt-painter/

Podcast Page on Purdue.edu –  https://www.purdue.edu/podcast/

Apple – https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify – https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos, or GIF’s
• Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook

• Purdue @BoilerBall head coach Matt Painter says #Purdue is the perfect fit for him. Find out what makes Purdue so special to Coach Painter by listening to the latest episode of #ThisIsPurdue, the official university podcast. <LINK>
• Everybody loves a good rivalry. Hear from @BoilerBall head coach Matt Painter on @CoachGeneKeady, Coach Knight and the long-standing rivalry between #Purdue and #IU on the latest episode of #ThisIsPurdue, the official university podcast. <LINK>
• Those in-state, in-conference basketball rivalries just hit different. Want to hear the inside scoop on the Purdue-Indiana rivalry from @BoilerBall head coach Matt Painter? Listen to the latest episode of #ThisIsPurdue, the official university podcast, available now wherever you get your podcasts. <LINK>

Twitter + Instagram

• .@boilerball’s @CoachPainter says #Purdue is the perfect fit for him. Find out what makes Purdue so special to Coach by listening to the latest episode of #ThisIsPurdue, the official University podcast. <LINK>
• In this episode of #ThisIsPurdue, we sat down with @CoachPainter to discuss recruiting, his special relationship with former @BoilerBall coach Gene Keady, and that 2019 NCAA Elite Eight game. Listen in! <LINK>
• Everybody loves a good rivalry. Hear from @BoilerBall’s @CoachPainter as he discusses Coach Keady, Coach Knight, and the long-standing rivalry between #Purdue and #IU on the latest episode of #ThisIsPurdue, the official University podcast. <LINK>
• Those in-state, in-conference basketball rivalries hit different. Want to hear the inside scoop on Purdue’s #1 rival from @BoilerBall’s @CoachPainter? Listen to the latest episode of #ThisIsPurdue – available now wherever you get your podcasts. <LINK>

TAGGING RECOMMENDATIONS

Please tag Purdue University and use the hashtag #ThisIsPurdue

• Facebook: @PurdueUniversity
• Twitter: @lifeatpurdue
• Instagram: @lifeatpurdue

You can also tag:

• Purdue basketball: @BoilerBall
• Coach Matt Painter: @CoachPainter

CAMPAIGN SPECIFIC HASHTAGS

#ThisIsPurdue

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

EMOJIS

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