Podcast Episode 101 – Rochelle Dorn-Hayes

SUMMARY

This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of This Is Purdue.

STRATEGY

In this episode of “This Is Purdue,” we’re talking to Rochelle Dorn-Hayes, human resources director at Ford Motor Co. 

Tune in as Rochelle shares more about her time at Purdue, where she earned her MBA from the Mitchell E. Daniels, Jr. School of Business. She carries with her the lessons learned from her beloved mentor, Dr. Cornell A. Bell, and the importance of providing guidance to the next generation of Boilermakers through her involvement in the Business Opportunity Program (BOP).

Rochelle also dives into her 25-plus-year career at Ford, including her work creating an award-winning diversity, equity and inclusion training program and her transition from finance to human resources. 

You don’t want to miss Rochelle’s helpful insights, such as seeking out mentors and utilizing the buddy system when it comes to networking and exploring new career opportunities. 

RESOURCES INCLUDE:

• Links to the podcast
• Social graphics
• Suggested social post copy

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM campaign: this_is_purdue_rochelle_dorn_hayes

UTM medium: Social (or email)

UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Link to the podcast: https://stories.purdue.edu/podcast/rochelle-dorn-hayes

General podcast page: https://stories.purdue.edu/podcast/

Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE POSTING TIPS 

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos or GIFs
• Use short URLs

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook

1. Where can a @PurdueBusiness MBA take you? Find out on this week’s episode of #ThisIsPurdue with @Ford HR director Rochelle Dorn-Hayes. Hear how Rochelle’s #Purdue education and #Boilermaker persistence have fueled her successful career and why she believes it’s important to communicate with your team and show up to work every day as your true, authentic self — whether it’s a good day or a bad day. She also shares helpful insights, such as seeking out mentors and utilizing the buddy system when it comes to networking and exploring new career opportunities. Listen today: <link>
2. ✅ Find a mentor. ✅ Grab an accountability buddy. ✅ Simply ask the question! @PurdueBusiness alumna Rochelle Dorn-Hayes joins #ThisIsPurdue and shares the biggest lessons she’s learned during her time at @Ford, from working in finance to becoming a human resources director. You don’t want to miss this episode full of thoughtful insights. <link>
3. “Dr. (Cornell) Bell changed the way I think about recruiting. Now I look at it as an opportunity to help others get ahead in life … and he was a big part of that journey.”  Inspired by what she learned from her #Boilermaker mentor Dr. Bell, @Ford HR director Rochelle Dorn-Hayes mentors @PurdueBusiness students through the Business Opportunity Program (BOP) by helping them gain valuable internship experiences and preparing them for their next giant leaps in the professional world. Listen today: <link> #BoilersInBusiness #ThisIsPurdue

Instagram

1. Where can a @PurdueBusiness MBA take you? Find out on this week’s episode of #ThisIsPurdue with @Ford HR director Rochelle Dorn-Hayes. Hear how Rochelle’s #Purdue education and #Boilermaker persistence have fueled her successful career and why she believes it’s important to show up to work every day as your true, authentic self. She also shares helpful insights when it comes to networking and exploring new career opportunities. 🔗 in bio
2. ✅ Find a mentor. ✅ Grab an accountability buddy. ✅ Simply ask the question! @PurdueBusiness alumna Rochelle Dorn-Hayes joins #ThisIsPurdue and shares the biggest lessons she’s learned during her time at @Ford, from working in finance to becoming a human resources director. You don’t want to miss this episode full of thoughtful insights. Check it out at the 🔗 in bio.
3. Inspired by what she learned from her #Boilermaker mentor, Dr. Cornell Bell, @Ford HR director Rochelle Dorn-Hayes mentors @PurdueBusiness students through the Business Opportunity Program (BOP) by helping them gain valuable internship experiences and preparing them for their next giant leaps in the professional world. Listen at the 🔗 in bio. #BoilersInBusiness #ThisIsPurdue

Twitter

1. Where can a @PurdueBusiness MBA take you? Find out on #ThisIsPurdue with Rochelle Dorn-Hayes, HR director at @Ford. Hear how her #Purdue education has helped fuel her successful career and why she believes it’s important to bring your whole self to work. <link>
2. ✅ Find a mentor. ✅ Grab an accountability buddy. ✅ Simply ask the question! @PurdueBusiness alumna Rochelle Dorn-Hayes joins #ThisIsPurdue and shares her leadership advice. Plus, she discusses the lessons she’s learned during her 25+ years at @Ford. <link>
3. “Dr. (Cornell) Bell changed the way I think about recruiting. Now I look at it as an opportunity to help others get ahead in life.” Hear more from @Ford’s Rochelle Dorn-Hayes on the impact of @PurdueBusiness’ Business Opportunity Program (BOP) on #ThisIsPurdue. <link>

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