Podcast Episode 102 – Matt Folk
SUMMARY
This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.
Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.
Below, you’ll find helpful information, stories, and social media content regarding this episode of “This Is Purdue.”
STRATEGY
In this episode of “This Is Purdue,” we’re talking to Matt Folk, president and CEO of the Purdue for Life Foundation.
In this new “Boilermaker Bites” series, Matt joins podcast host Kate Young at 8Eleven Modern Bistro in the Purdue Memorial Union. Over a delicious meal of pasta with grilled scallops, Matt digs into Purdue for Life’s goal of helping everyone who is part of the Purdue community stay connected, get involved and give back.
Matt explains that by bringing together the Purdue Alumni Association, President’s Council and John Purdue Club, Purdue for Life provides opportunities for Boilermaker family, friends and fans to engage with Purdue and with one another.
He also shares stories from his time as a Boilermaker student in the Elmore Family School of Electrical and Computer Engineering to owning his own company to now leading Purdue for Life. The foundation’s initiatives include the annual, ever-growing Purdue Day of Giving, the incredibly popular Grandparents University and the President’s Council yearly trip to Naples, Florida.
From frozen tuition to the establishment of new campus buildings to creating life-changing scholarships and more, the funds raised by Purdue for Life help keep the Purdue community we love thriving.
As a Boilermaker himself, Matt knows how deep the Purdue spirit runs — and that it doesn’t end after graduation. It lasts a lifetime.
RESOURCES INCLUDE:
- Links to the podcast
- Social graphics
- Suggested social post copy
LINKS and UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM campaign: this_is_purdue_matt_folk
UTM medium: Social (or email)
UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)
Link to the podcast: https://stories.purdue.edu/podcast/matt-folk
General podcast page: https://stories.purdue.edu/podcast/
Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232
Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw
AVAILABLE ASSETS
The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.
SOCIAL MEDIA GUIDANCE POSTING TIPS
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:
- Keep posts short and direct
- Link all posts back to our landing page
- Include photos, videos or GIFs
- Use short URLs
SUGGESTED SOCIAL MEDIA POSTS
LinkedIn + Facebook
- Join host Kate Young and @PurdueforLife Foundation President and CEO Matt Folk at @8Eleven in @PurdueMemorialUnion for a special edition of our official university podcast, #ThisIsPurdue. Listen as Matt dives into Purdue for Life’s goals and initiatives, how the foundation got its name and what he loves most about keeping the #Boilermaker spirit and community thriving for generations to come — all while enjoying a delicious meal as part of our new “Boilermaker Bites” series. Warning: This episode may make you hungry! <link>
- Even after graduation, the connections we make at #Purdue are for life. 💛🖤 Matt Folk, president and CEO of the @PurdueforLife Foundation, joins #ThisIsPurdue to share how the foundation’s work contributes to keeping the #Purdue community connected, involved and passionate about giving back. As a #Boilermaker himself, Matt knows how deep the Purdue spirit runs — and that it lasts a lifetime. 🎧 Listen: <link>
- Join host Kate Young and @PurdueforLife Foundation President and CEO Matt Folk at @8ElevenBistro in @PurdueMemorialUnion for a special edition of our official university podcast, #ThisIsPurdue. Listen as Matt dives into Purdue for Life’s goals and initiatives, how the foundation got its name and what he loves most about keeping the #Boilermaker spirit and community thriving for generations to come — all while enjoying a delicious meal as part of our new “Boilermaker Bites” series. Warning: This episode may make you hungry! 🔗 in bio
- Even after graduation, the connections we make at #Purdue are for life. 💛🖤 Matt Folk, president and CEO of the @PurdueforLifeFoundation, joins #ThisIsPurdue to share how the foundation’s work contributes to keeping the #Purdue community connected, involved and passionate about giving back. As a #Boilermaker himself, Matt knows how deep the Purdue spirit runs — and that it lasts a lifetime. 🔗 in bio
- Join host Kate Young and @PurdueforLife President/CEO @MattDFolk at 8Eleven Modern Bistro in @PurdueUnion for a special edition of #ThisIsPurdue. Listen as Matt shares more about Purdue for Life’s goals and initiatives and how the foundation got its name. <link>
- .@MattDFolk, president and CEO of @PurdueforLife, joins the #ThisIsPurdue podcast and shares how the foundation’s work helps keep the #Purdue community connected, involved and passionate about giving back. 🎧 Listen: <link>
TAGGING RECOMMENDATIONS
Please tag Purdue University and use the hashtag #ThisIsPurdue
Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue
Other tagging options include:
@purdueforlifefoundation (IG)
@purdueforlife (TW, FW)
@purdueunion (TW)
@purduememorialunion (FB)
@8Eleven (FB)
@8ElevenBistro (IG)
@MattDFolk (TW)
CAMPAIGN SPECIFIC HASHTAGS
#ThisIsPurdue
CAMPUSWIDE HASHTAGS
#PurdueUniversity
#MySmallStep = Student stories
#MyGiantLeap = Faculty/Alumni stories
EMOJIS
🎧🚂🆙