SUMMARY

This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of “This Is Purdue.”

STRATEGY

In this episode of “This Is Purdue,” we’re talking to Beth Bostwick, serial entrepreneur and author.

As a prominent entrepreneur and mentor within Purdue Innovates, Beth (MS human resources ’89) provides passionate insights into the world of startups and details how young entrepreneurs can set themselves up for success. In this episode you will:

• Get to know Beth’s personal story of persistence as she fought through her multiple sclerosis diagnosis while earning her master’s at Purdue.
• Learn the importance of staying true to yourself and your “outside the box” ideas.
• Discover how Beth realized she was better suited to start her own company, ReadyTouch, in Silicon Valley rather than continue working for a corporation.
• Find out how a powerful thinking process has helped her overcome her biggest challenges,and how you can use it, too.
• Learn more about the success of Purdue Innovates, and why Beth is focused on encouraging more young women to become entrepreneurs.

Whether you’re an entrepreneur wondering how you can further develop your startup or looking for a way to use your innovative spirit, don’t miss this episode full of advice and insights from this successful Boilermaker trailblazer.

RESOURCES INCLUDE:

·       Links to the podcast

·       Social graphics

·       Suggested social post copy

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM campaign: this_is_purdue_beth_bostwick

UTM medium: Social (or email)

UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Link to the podcast: https://stories.purdue.edu/podcast/beth-bostwick

General podcast page: https://stories.purdue.edu/podcast/

Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:

·       Keep posts short and direct

·       Link all posts back to our landing page

·       Include photos, videos or GIFs

·       Use short URLs

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook

• #Purdue entrepreneurs are built differently. 💪 On our latest episode of #ThisIsPurdue, serial entrepreneur and @PurdueInnovates mentor Beth Bostwick shares her passion for supporting the next generation of #Boilermakers in startup culture. 🎧 Listen now: <link> #PurdueInnovates
• “Purdue is building more capability to support startups through #PurdueInnovates. It’s a special, secret sauce the university is tapping into.” Wondering how you can break into Silicon Valley? Learn from #Boilermaker entrepreneur and @PurdueBusiness alumna Beth Bostwick as she joins #ThisIsPurdue to discuss what she has learned going from the corporate world to building startups. Listen now: <link>
• “I was always the square peg trying to squeeze into a round hole. … When you’re an entrepreneur, you’re always looking for something that’s different that will have an impact.” Instead of fitting in — stand out. As a successful entrepreneur, @PurdueBusiness alumna and #PurdueInnovates mentor Beth Bostwick knows the importance of staying true to oneself and trusting big ideas. Hear more insights from Beth on our latest episode of #ThisIsPurdue and discover her journey breaking out of the corporate mold to become a success in #SiliconValley. Listen now: <link>

Instagram

• #Purdue entrepreneurs are built differently. 💪 On our latest episode of #ThisIsPurdue, serial entrepreneur and @purdue_innovates mentor Beth Bostwick shares her passion for supporting the next generation of #Boilermakers in startup culture.  🔗 in bio. #PurdueInnovates
• Wondering how you can break into Silicon Valley? Learn from #Boilermaker entrepreneur and @PurdueBusiness alumna Beth Bostwick as she joins #ThisIsPurdue to discuss what she has learned going from the corporate world to building startups. 🔗 in bio.
• Instead of fitting in — stand out. As a successful entrepreneur, @PurdueBusiness alumna and #PurdueInnovates mentor Beth Bostwick knows the importance of staying true to oneself and trusting big ideas. Hear more advice and insights from Beth, only on #ThisIsPurdue. 🔗 in bio.

Twitter

• 📢 Calling all entrepreneurs! On this episode of #ThisIsPurdue, hear from #Purdue alumna Beth Bostwick, a successful entrepreneur, author and #PurdueInnovates mentor who is sharing all of her best insights and advice. <link>
• #Purdue entrepreneurs are built differently. 💪 On our latest episode of #ThisIsPurdue, serial entrepreneur and @PurdueInnovates mentor Beth Bostwick shares her passion for supporting the next generation of #Boilermakers in startup culture. <link>
• “Purdue is building more capability to support startups through @PurdueInnovates. It’s a special, secret sauce.” Learn from #Boilermaker entrepreneur Beth Bostwick as she joins #ThisIsPurdue to discuss what she has learned going from corporate ➡️ startup. <link>
• “I was the square peg trying to squeeze into a round hole.” Hear from serial entrepreneur, @PurdueBusiness alum and @PurdueInnovates mentor Beth Bostwick on #ThisIsPurdue. 🎧 <link>

TAGGING RECOMMENDATIONS

Please tag Purdue University and use the hashtag #ThisIsPurdue

Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue

Other tagging options include:

@PurdueInnovates (LI, TW)

@Purdue_Innovates (IG)

CAMPAIGN SPECIFIC HASHTAGS

#ThisIsPurdue

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

EMOJIS
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