Podcast Episode 118 – George Karlaftis

SUMMARY 

“This Is Purdue,” the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap. 

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world. 

Below, you’ll find helpful information, stories, and social media content regarding this episode of “This Is Purdue.” 

STRATEGY 

In this episode of “This Is Purdue,” we’re talking to George Karlaftis (BS selling and sales management ’21), Purdue football alum, current defensive end for the Kansas City Chiefs and two-time Super Bowl champion. 

In this episode you will: 

  • Follow George’s journey from playing water polo in Athens, Greece, to football at West Lafayette High School in Indiana. 
  • Learn what drew George to Purdue football and how he balanced being an All-Big Ten first team athlete with earning a degree in selling and sales management. 
  • Discover George’s favorite Purdue moments, including staying close to family and the memorable upset against Michigan State in 2021.  
  • Hear about George’s rapid NFL success — from being drafted by the Kansas City Chiefs to winning two Super Bowls in his first two seasons.  
  • Get behind-the-scenes insights into his NFL career, including his biggest mentors on the Chiefs and the toughest quarterback he’s faced.  

Whether you’re a Purdue or NFL fan, you don’t want to miss this incredible episode with an alum whose Boilermaker persistence has helped shape him into the two-time Super Bowl champ he is today. 

RESOURCES INCLUDE: 

·       Links to the podcast 

·       Social graphics 

·       Suggested social post copy 

LINKS and UTM PARAMETERS 

When linking to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links. 

UTM campaign: this_is_purdue_george_karlaftis 

UTM medium: Social (or email) 

UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name) 

Link to the podcast: https://stories.purdue.edu/podcast/george-karlaftis  

General podcast page: https://stories.purdue.edu/podcast/ 

Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232 

Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw 

AVAILABLE ASSETS 

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories. 

SOCIAL MEDIA GUIDANCE POSTING TIPS 

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine: 

·       Keep posts short and direct 

·       Link all posts back to our landing page 

·       Include photos, videos or GIFs 

·       Use short URLs 

SUGGESTED SOCIAL MEDIA POSTS 

LinkedIn + Facebook  

  • #ThisIsPurdue has interviewed a number of @PurdueFootball greats, but this special episode marks our first one with a current @NFL player. 🏈 Not to mention — this player is a two-time #SuperBowl champion and plays on one of the most popular football teams in the country. @GeorgeKarlaftisIII joins us to discuss his favorite #Boilermaker traditions, how it felt when he got that call from @KansasCityChiefs in 2022 and how he’s approaching his third season. (Hint: The #Chiefs want a three-peat!) Listen today: <link> 
  • Three years ago, @GeorgeKarlaftisIII was honing his craft with @PurdueFootball, enjoying time with his family and friends in West Lafayette, and indulging in a hot dog or two at Dog n Suds. Now he’s competing with iconic players like @tkelce87 and @PatrickMahomes aiming for a third consecutive Super Bowl win — something that’s never been done in @NFL history. George joined us on the official university podcast, #ThisIsPurdue, and shared behind-the-scenes stories on what it takes to be a starting defensive end for @KansasCityChiefs. 🏈 <link> 
  • “Winning the Super Bowl was amazing, indescribable. The second time you win, though, you’re immediately hungry for more.” What is it like winning two Super Bowls in your first two years in the @NFL? 🏆🏈 @PurdueFootball alum @GeorgeKarlaftisIII shares these experiences and more about his incredible career with @KansasCityChiefs on #ThisIsPurdue. 🎧 Hear more from this #Boilermaker star: <link>  

Instagram 

  • It’s our first current @NFL player on #ThisIsPurdue. 🏈🎧 Two-time #SuperBowl champion @GeorgeKarlaftis joins us to discuss his favorite #Boilermaker traditions, how it felt when he got that call from the @Chiefs in 2022 and how he’s approaching his third season. (Hint: The #Chiefs want a three-peat! 🏆) 🔗 in bio. 
  • Three years ago, @georgekarlaftis was honing his craft with @BoilerFootball. Now he’s competing with @killatrav and @patrickmahomes aiming for a third consecutive Super Bowl win — something that’s never been done in @nfl history. Hear from George on #ThisIsPurdue to learn how #Purdue prepared him for his professional career and what it takes to be a starting defensive end for the @Chiefs. 🏈 Listen to the full episode today at the 🔗 in the bio. 
  • 2️⃣ Super Bowl rings in his first 2️⃣ @nfl seasons. 💪 @BoilerFootball alum @georgekarlaftis shares more about his incredible career with the @Chiefs on #ThisIsPurdue. 🎧 Hear more from this #Boilermaker star at the 🔗 in the bio. 

Twitter 

  • He may wear red today, but this #Boilermaker bleeds gold and black. @TheGK3 is a two-time #SuperBowl champ with the @Chiefs, and he’s joining us on #ThisIsPurdue. Don’t miss this special episode! <link> 
  • Get to know @Chiefs defensive end and @BoilerFootball alum @TheGK3! 🏈 Tune in to #ThisIsPurdue as the two-time @NFL #SuperBowl champ joins our official university #podcast. 🎧 <link> 
  • .@TheGK3 joins #ThisIsPurdue to discuss his favorite #Boilermaker traditions, how it felt when he got that call from the @Chiefs in 2022 and how he’s approaching his third @NFL season. (Hint: The #Chiefs want a three-peat! 🏆) <link> 
  • Three years ago, @TheGK3 was honing his craft with @BoilerFootball. Now he’s part of the @Chiefs team aiming for a third consecutive Super Bowl — which has never been done in the @nfl. Listen to #ThisIsPurdue today: <link> 
  • “Winning the Super Bowl was amazing, indescribable. The second time you win … you’re immediately hungry for more.” Hear @BoilerFootball alum @TheGK3 discuss his @NFL career and what he’s looking forward to this season with the @Chiefs. 🏈 <link> 

TAGGING RECOMMENDATIONS 

Please tag Purdue University and use the hashtag #ThisIsPurdue 

Facebook: @PurdueUniversity 
Twitter: @lifeatpurdue 
Instagram: @lifeatpurdue 

Other tagging options include: 

@GeorgeKarlaftisIII (FB) 

@GeorgeKarlaftis (IG) 

@TheGK3 (TW) 

@BoilerFootball (IG, TW) 

@PurdueFootball (FB) 

@KansasCityChiefs (FB) 

@Chiefs (IG, TW) 

@NFL (FB, IG, TW) 

CAMPAIGN SPECIFIC HASHTAGS 

#ThisIsPurdue 

CAMPUSWIDE HASHTAGS 

#PurdueUniversity 

#MySmallStep = Student stories 

#MyGiantLeap = Faculty/Alumni stories 
 
EMOJIS 
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