Podcast Episode 119 – Boilers to Mars Live Panel Discussion

SUMMARY 

“This Is Purdue,” the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap. 

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world. 

Below, you’ll find helpful information, stories, and social media content regarding this episode of “This Is Purdue.” 

STRATEGY 

In this episode of “This Is Purdue,” we’re talking to former NASA astronaut and Purdue University Presidential Ambassador Drew Feustel (BS solid earth sciences ’89, MS geophysics ’91), Purdue professors and NASA contributors Briony Horgan and Marshall Porterfield, and SpaceKids Global founders Marc (BS electrical engineering ’71, MS business and industrial administration ’72) and Sharon Hagle.  

These five Purdue space experts came together for a live panel after Purdue premiered a first-of-its-kind short film — “Boilers to Mars” — in front of a sold-out crowd in Fowler Hall.   

“Boilers to Mars” is a 10-minute film designed to explore what it will take to go first — to take the small steps that lead to the next giant leap. Each character’s persistence in this short film was inspired by our very own Boilermaker students, faculty and alumni.  

In this episode you will:  

  • Discover the panelists’ emotional reactions to “Boilers to Mars” and how they saw their own unique experiences in space reflected in the short film.  
  • Get to know their experiences traveling to, working in and researching space.  
  • Get closer to answering the question “What will it take to go first?” as these panelists share how Boilermakers eventually could lead the way to humankind traveling to Mars.   
  • Hear their advice for the next generation of Boilermakers who hope to travel to or work in space one day.  
  • Learn more about the mission of “Boilers to Mars” supporting partner SpaceKids Global, which inspires and empowers young people by introducing them to the wide range of careers available in space exploration and technology.   

You don’t want to miss this special live recording celebrating Purdue Brand Studio’s short film “Boilers to Mars” with insights from these Purdue space experts and leaders. 

RESOURCES INCLUDE: 

·       Links to the podcast 

·       Social graphics 

·       Suggested social post copy 

LINKS and UTM PARAMETERS 

When linking to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links. 

UTM campaign: this_is_purdue_boilers_to_mars_panel 

UTM medium: Social (or email)

UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name) 

Link to the podcast: https://stories.purdue.edu/podcast/boilers-to-mars-panel  

General podcast page: https://stories.purdue.edu/podcast/

Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232 

Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw 

AVAILABLE ASSETS 

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories. 

SOCIAL MEDIA GUIDANCE POSTING TIPS 

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine: 

·       Keep posts short and direct 

·       Link all posts back to our landing page 

·       Include photos, videos or GIFs 

·       Use short URLs 

SUGGESTED SOCIAL MEDIA POSTS 

LinkedIn + Facebook  

  1. “There are going to be so many opportunities for students across all different disciplines and walks of life to contribute to what comes next in space.” Interested in space exploration? What about humankind traveling to Mars for the first time? Listen as a panel of #Purdue space experts — including former @NASA astronaut Drew Feustel, Purdue professors and #NASA contributors Briony Horgan and Marshall Porterfield, and @thespacekidsglobal founders Marc and Sharon Hagle — join #ThisIsPurdue for a discussion on the new short film “Boilers to Mars.” They share their emotional reactions, insights and advice for #Boilermakers, plus help answer the question, “What will it take to go first?” <link> 
  2. 🎬 Film premiere 🚀 Panel of space experts 🎙 #ThisIsPurdue podcast. Former @NASA astronaut Drew Feustel, #Purdue professors and #NASA contributors Briony Horgan and Marshall Porterfield, and @thespacekidsglobal founders Marc and Sharon Hagle joined the “This Is Purdue” podcast for a panel discussion after the premiere of Purdue’s first-of-its-kind short film “Boilers to Mars.” Find out how they saw themselves represented in the film and learn more about their experiences working with and in space as we imagine #TheNextGiantLeap to Mars. Listen: <link> 

Instagram 

  1. “There are going to be so many opportunities for students across all different disciplines and walks of life to contribute to what comes next in space.” Interested in space exploration? What about humankind traveling to Mars for the first time? Listen as a panel of #Purdue space experts — including former @NASA astronaut @astro_feustel, Purdue professors and #NASA contributors Briony Horgan and Marshall Porterfield, and @SpaceKidsGlobal founders Marc and Sharon Hagle — join #ThisIsPurdue for a discussion on the new short film “Boilers to Mars.”  They share their emotional reactions, insights and advice for #Boilermakers, plus help answer the question, “What will it take to go first?” 🔗 in bio 
  2. 🎬🎙Premiere, panel, podcast. 🎬🎙 Former @NASA astronaut @astro_feustel, #Purdue professors and #NASA contributors Briony Horgan and Marshall Porterfield, and @SpaceKidsGlobal founders Marc and Sharon Hagle joined the #ThisIsPurdue podcast for a panel discussion after the premiere of Purdue’s first-of-its-kind short film “Boilers to Mars.” 🚀 Find out how they saw themselves represented in the film and learn more about their experiences working with and in space as we imagine #TheNextGiantLeap to Mars. 🔗 in bio. 

Twitter 

  1. Did you miss the premiere of #BoilerstoMars? Relive the exciting night with #ThisIsPurdue! A panel of #Purdue space experts joined our #podcast to share their reactions to Purdue’s first short film. <link>
  2. Interested in space exploration and humankind traveling to Mars? Listen as former @NASA astronaut @Astro_Feustel, #Purdue professors Briony Horgan and Marshall Porterfield, and @spacekidsglobal’s Marc and Sharon Hagle join #ThisIsPurdue to discuss “Boilers to Mars.” <link> 
  3. Premiere. Panel. Podcast. Five #Purdue space experts joined the #ThisIsPurdue podcast after the premiere of the new film “Boilers to Mars” to discuss how they saw themselves represented in the film and share their experiences working with space. 🚀 <link> 

TAGGING RECOMMENDATIONS 

Please tag Purdue University and use the hashtag #ThisIsPurdue 

Facebook: @PurdueUniversity 
Twitter: @lifeatpurdue 
Instagram: @lifeatpurdue 

Other tagging options include: 

@NASA  

@Astro_Feustel (IG, TW) 

@thespacekidsglobal (FB) 

@spacekidsglobal (IG, TW) 

CAMPAIGN SPECIFIC HASHTAGS 

#ThisIsPurdue 

CAMPUSWIDE HASHTAGS 

#PurdueUniversity 

#MySmallStep = Student stories 

#MyGiantLeap = Faculty/Alumni stories 
 
EMOJIS 
🎧🚂🆙