Podcast Episode 121 – Research Series: Karen Plaut

SUMMARY 

“This Is Purdue,” the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap. 

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world. 

Below, you’ll find helpful information, stories, and social media content regarding this episode of “This Is Purdue.” 

STRATEGY 

In this episode of “This Is Purdue,” we’re talking to Karen Plaut, Purdue University’s executive vice president for research. 

Karen oversees Purdue’s expanding $600 million research enterprise, and under her leadership, researchers from across the university are working together to solve the world’s toughest challenges. 

In this third episode of our 2024 Purdue Research Series, you will: 

  • Get to know Karen’s incredible career journey from an animal sciences researcher to lead scientist for NASA’s International Space Station for biological research to dean of Purdue’s prestigious College of Agriculture, which is ranked No. 4 in the country.  
  • Learn how interdisciplinary research at Purdue makes both a local and global impact. 
  • Discover how Purdue’s expansion into Indianapolis will bolster student research opportunities. 
  • Find out how Karen navigates the complexity of leading Purdue’s wide range of research fields including Purdue Computes and AI, One Health, nuclear power, and more. 
  • Hear Karen reflect on her most memorable Boilermaker moments and her advice for aspiring researchers. 

Don’t miss this episode with a Boilermaker who is leading our groundbreaking and life-changing research efforts at Purdue. 

RESOURCES INCLUDE: 

·       Links to the podcast 

·       Social graphics 

·       Suggested social post copy 

LINKS and UTM PARAMETERS 

When linking to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links. 

UTM campaign: this_is_purdue_research_series_karen_plaut 

UTM medium: Social (or email) 

UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name) 

Link to the podcast: https://stories.purdue.edu/podcast/research-series-karen-plaut  

General podcast page: https://stories.purdue.edu/podcast/ 

Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232 

Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw 

AVAILABLE ASSETS 

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories. 

SOCIAL MEDIA GUIDANCE POSTING TIPS 

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine: 

·       Keep posts short and direct 

·       Link all posts back to our landing page 

·       Include photos, videos or GIFs 

·       Use short URLs 

SUGGESTED SOCIAL MEDIA POSTS 

LinkedIn + Facebook  

  1. #Purdue research is solving some of the world’s toughest challenges. But who is leading the charge? Get to know Karen Plaut, executive vice president for research, in our latest #ThisIsPurdue episode. You’ll hear how Karen is guiding interdisciplinary research breakthroughs that are driving local and global impact. 🎧 Listen: <link> 
  2. Ready to dive into the cutting-edge research happening at #Purdue? 🤖🧬🔬In our latest episode of #ThisIsPurdue, Karen Plaut, executive vice president for research at Purdue, joins us to discuss the importance of fostering collaboration and innovation. A researcher at heart, Karen is the perfect guest for our final episode of the 2024 Purdue Research Series. Listen today: <link> 
  3. “Purdue is an economic engine. Our research has a local and global impact.” Karen Plaut, executive vice president for research at #Purdue, is sharing how #Boilermakers drive innovation and continue to change lives across Indiana — and the world. 🌍 Find out more on #ThisIsPurdue: <link> 

Instagram 

  1. What does it take to lead a world-class research enterprise? 🤔 Get to know Karen Plaut, executive vice president for research, in our latest #ThisIsPurdue episode. You’ll hear how Karen is guiding interdisciplinary research breakthroughs that are driving local and global impact. 🔗 in the bio <link> 
  2. Dive into the cutting-edge research happening at #Purdue. 🤖🧬🔬 In our latest episode of #ThisIsPurdue, Karen Plaut, executive vice president for research at Purdue, joins us to discuss the importance of fostering collaboration and innovation. 🔗 in the bio <link> 

Twitter 

  1. #Purdue research is one of a kind. In our third #ThisIsPurdue episode of our 2024 Research Series, @PurduePlautEVPR, EVP of @Research_Purdue, discusses the local and global impact of Purdue’s latest world-changing endeavors. 🎧 <link> 
  2. What does it take to lead a world-class research enterprise? 🤔 On our latest episode of #ThisIsPurdue, @PurduePlautEVPR, executive vice president for @Research_Purdue, shares more about the interdisciplinary research breakthroughs that are having a local and global impact. <link> 
  3. Ready to dive into the cutting-edge research happening at #Purdue? In our latest episode of #ThisIsPurdue, @PurduePlautEVPR, EVP of @Research_Purdue, joins us to discuss the importance of fostering collaboration and innovation. 🎧 <link> 
  4. “Purdue is an economic engine. Our research has a local and global impact.” On our latest #ThisIsPurdue episode, @PurduePlautEVPR, EVP for @Research_Purdue, shares how #Boilermakers drive innovation and continue to change lives across Indiana — and the world. 🌍 <link> 

TAGGING RECOMMENDATIONS 

Please tag Purdue University and use the hashtag #ThisIsPurdue 

Facebook: @PurdueUniversity 
Twitter: @lifeatpurdue 
Instagram: @lifeatpurdue 

Other tagging options include: 

@PurduePlautEVPR (TW) 

@Research_Purdue (TW) 

@purdue-office-of-research (LI) 

CAMPAIGN SPECIFIC HASHTAGS 

#ThisIsPurdue 

CAMPUSWIDE HASHTAGS 

#PurdueUniversity 

#MySmallStep = Student stories 

#MyGiantLeap = Faculty/Alumni stories 
 
EMOJIS 
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