Podcast Episode 129 – Fast Company Live Panel at SXSW
SUMMARY
“This Is Purdue,” the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.
Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.
Below, you’ll find helpful information, stories, and social media content regarding this episode of “This Is Purdue.”
STRATEGY
In this episode of “This Is Purdue,” we’re featuring the live Brands That Matter panel spotlighted at the Fast Company Grill during the annual SXSW Conference and Festivals in Austin, Texas.
Purdue President Mung Chiang took the stage as a panelist for “Innovating What Matters: Driving Pharma Forward,” along with Sean Bruich, senior vice president of artificial intelligence and data at Amgen, and Tatyana Kanzaveli, chief operating officer of Open Health Network.
This special panel discussion was sponsored by Purdue University — a four-time recipient of Fast Company’s Brands That Matter distinction.
In this special recording moderated by Shibani Joshi, you will:
- Learn about how the health care industry is using AI to improve the development and distribution of pharmaceuticals
- Discover how Purdue and other pharmaceutical companies are leveraging cross-industry partnerships to drive innovation
- Get to know how Purdue’s partnership with Eli Lilly and Company and Merck & Co. Inc. is driving opportunities in America’s Hard-Tech Corridor
- Find out how technological advancements, including AI and research happening at Purdue, will shape the future of pharma
Don’t miss this special live episode that brought together pharmaceutical industry experts at one of the nation’s most esteemed festivals and conferences — SXSW.
RESOURCES INCLUDE:
· Links to the podcast
· Social graphics
· Suggested social post copy
LINKS and UTM PARAMETERS
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UTM campaign: this_is_purdue_fast_company_panel
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Link to the podcast: https://stories.purdue.edu/podcast/fast-company-live-panel
General podcast page: https://stories.purdue.edu/podcast/
Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232
Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw
AVAILABLE ASSETS
The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.
SOCIAL MEDIA GUIDANCE POSTING TIPS
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:
· Keep posts short and direct
· Link all posts back to our landing page
· Include photos, videos or GIFs
· Use short URLs
SUGGESTED SOCIAL MEDIA POSTS
LinkedIn + Facebook
- How did #Purdue end up on a global stage at @SXSWFestival? Representing Purdue, a four-time @FastCompany Brand That Matters, President Mung Chiang was invited to speak at the Fast Company Grill for a panel highlighting the future of pharma and how Purdue is driving innovation in health care. “I look at the faces of these undergraduate and graduate students, and they are eager to say … ‘We can save more lives.’” Tune into #ThisIsPurdue for a special episode of the full #SXSW panel: <link>
- Ever wonder what it’s like at @SXSWFestival? Now’s your chance to find out! We’re bringing you a special episode of the #ThisIsPurdue #podcast — recorded live at the @FastCompany Grill during #SXSW. Find out what it means for a university to be represented at this iconic festival as #Purdue University President Mung Chiang discussed our impact on pharmaceutical and biotech innovation. 🎧: <link>
- “Between the pharmaceutical industry and our talent pipeline, research and innovation … Purdue has been defining the past decades and will continue to define the future.” How is #Purdue contributing to the future of pharma? Find out on #ThisIsPurdue. 🎧 This special #podcast episode takes you to Austin, Texas, where President Mung Chiang joined industry experts for a @fastcompany panel during @SXSWFestival. Don’t miss it: <link>
- “I look at the faces of these undergraduate and graduate students, and they are eager to say … ‘We can save more lives.’” During @sxsw, #Purdue President Mung Chiang discussed how #Purdue students, and our cross-industry partnerships, are changing the future of pharma. Listen to the full @fastcompany panel at the 🔗 in bio or wherever you find your podcasts.
- What is it like at @sxsw? Find out on #ThisIsPurdue. This special official university #podcast episode of #Purdue’s @fastcompany Grill panel during #SXSW features President Mung Chiang and a panel of experts discussing the future of pharma and the innovation happening right here at Purdue. Find it at the 🔗 in bio or wherever you get your podcasts.
X
- On a special episode of #ThisIsPurdue, hear from #Purdue President Mung Chiang on industry partnerships, AI and the future of pharma. This discussion was recorded live at the @FastCompany Grill panel during @sxsw. 🎧 <link>
- Representing Purdue, a 4x @FastCompany Brand That Matters, President Mung Chiang was invited to speak at the Fast Company Grill at @SXSW for a panel highlighting the future of pharma and how Purdue is driving innovation in health care. Tune into #ThisIsPurdue for this special episode: <link>
- What is it like at @SXSW? Find out with our special episode of the #ThisIsPurdue #podcast — recorded live at the @FastCompany Grill during #SXSW. 🎧 Listen as #Purdue President Mung Chiang discusses our impact on pharmaceutical and biotech innovation. <link>
TAGGING RECOMMENDATIONS
Please tag Purdue University and use the hashtag #ThisIsPurdue
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Other tagging options include:
@FastCompany
@SXSWFestival (FB)
@SXSW (X, IG)
CAMPAIGN SPECIFIC HASHTAGS
#ThisIsPurdue
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EMOJIS
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