Podcast Episode 133 – Coach Barry Odom
SUMMARY
“This Is Purdue,” the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.
Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.
Below, you’ll find helpful information, stories, and social media content regarding this episode of “This Is Purdue.”
STRATEGY
In this episode of “This Is Purdue,” we’re talking to Barry Odom, Purdue University’s head football coach.
Last year, Odom led the University of Nevada, Las Vegas, to its winningest season in over 40 years, and he’s bringing that same grit to Purdue. He joins the official university podcast to reflect on his first seven months in West Lafayette, the mindset behind “Hard. Smart. Tough,” and why he believes this period of Purdue football isn’t a rebuild — it’s a reset of the standard.
In this episode, you will:
- Learn how Purdue’s values attracted him to the university and how his early experiences shaped his leadership philosophy
- Discover his mentality and the lessons he shares with the team, including that football is more than what happens on Saturday afternoons — it’s about representing something bigger than yourself
- Hear how he’s approaching name, image and likeness (NIL) matters with structure and financial education in a time of ongoing change in college sports
- Find out how family and community are shaping his Purdue journey, from coaching his own son to leaning on his wife’s support to awarding a scholarship to Ethan Trent, the younger brother of the late Tyler Trent
- Learn how he envisions Ross-Ade Stadium becoming one of the toughest places to play in the country and why he believes Purdue football is positioned for sustained success
“Hard. Smart. Tough” only scratches the surface on what there is to know about Coach Odom. Don’t miss hearing from the new pillar of the Purdue football community.
RESOURCES INCLUDE:
· Links to the podcast
· Social graphics
· Suggested social post copy
LINKS and UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM campaign: this_is_purdue_barry_odom
UTM medium: Social (or email)
UTM source: Facebook, X LinkedIn, Instagram (or email newsletter name)
Link to the podcast: https://stories.purdue.edu/podcast/barry-odom
General podcast page: https://stories.purdue.edu/podcast/
Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232
Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw
AVAILABLE ASSETS
The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.
SOCIAL MEDIA GUIDANCE POSTING TIPS
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:
· Keep posts short and direct
· Link all posts back to our landing page
· Include photos, videos or GIFs
· Use short URLs
SUGGESTED SOCIAL MEDIA POSTS
LinkedIn + Facebook
- It’s the #ThisIsPurdue episode every @PurdueFootball fan has been waiting for. Purdue’s head football coach Barry Odom joins us for a conversation about grit, consistency and his mindset heading into his first season leading the #Boilermakers. Get to know our new head coach and how he plans to win big. 🎧 Listen today: <link>
- “The 10 square miles that Purdue University is sitting on, there’s nothing like it in the world.” Ahead of his debut season, coach Barry Odom joined the #ThisIsPurdue podcast to discuss what drew him to #Purdue, how his past coaching experiences have prepared him for this moment, and how his mentality and coaching style will lead the #Boilermakers to success. Listen now: <link>
- Purdue head football coach Barry Odom is our next guest on #ThisIsPurdue! Learn everything you need to know about the upcoming season of @BoilerFootball before you’re shouting “1234 … First Down!” in the stands. Listen at the 🔗 in @lifeatpurdue’s bio or wherever you normally get your podcasts.
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- Get excited, football fans! On the latest #ThisIsPurdue podcast, @BoilerFootball’s @Coach_Odom joins us to discuss his road to #Purdue and the upcoming football season. You don’t want to miss it. 🏈 <link>
- “We need to turn Ross-Ade into one of the toughest places to play in college football. I know I’ve got a job to do to get our team ready.” Hear more from @BoilerFootball’s @coach_odom on the #ThisIsPurdue podcast. <link>
TAGGING RECOMMENDATIONS
Please tag Purdue University and use the hashtag #ThisIsPurdue
Facebook: @PurdueUniversity
X: @lifeatpurdue
Instagram: @lifeatpurdue
Other tagging options include:
@coach_odom (X)
@purduefootball (FB)
@boilerfootball (IG, X)
CAMPAIGN SPECIFIC HASHTAGS
#ThisIsPurdue
CAMPUSWIDE HASHTAGS
#PurdueUniversity
#MySmallStep = Student stories
#MyGiantLeap = Faculty/Alumni stories