Podcast Episode 134 – Brent Yeagy and Matt Butler
SUMMARY
“This Is Purdue,” the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.
Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.
Below, you’ll find helpful information, stories, and social media content regarding this episode of “This Is Purdue.”
STRATEGY
In this episode of “This Is Purdue,” we’re talking to Matt Butler, the senior associate commissioner and chief academic officer for the Indiana Commission for Higher Education, and Brent Yeagy, president and CEO of Wabash National Corp.
Matt is a Purdue College of Liberal Arts alum and a higher education and workforce expert, previously serving as a senior policy advisor for former Gov. Eric Holcomb. Now he works to ensure that Indiana’s postsecondary offerings are meeting current and future workforces where they are. Brent has spearheaded strategic direction and operations for Wabash since 2018. As a campus partner and Purdue College of Engineering alum, he’s seen firsthand how Boilermakers are driving innovation and excellence at scale.
And today — in an intriguing roundtable discussion — they’re diving into a hot-button issue: Is college still worth it?
In this episode, you will:
- Hear why a college degree remains crucial, now more than ever, empowering students to grow and plan for their futures.
- Discover why a Purdue degree is an invaluable investment from both industry and government perspectives.
- Learn how Purdue’s continued frozen tuition benefits bottom lines for Indiana students and families, addresses student debt, and sets a national standard.
- Understand what traits and experiences top employers are seeking from new graduates and why Purdue’s role as a premier land-grant research institution is key to providing students with well-rounded opportunities.
- Gain insights into Purdue and Wabash’s strategic relationship and how it’s delivering top-tier sustainability research and innovation in the transportation industry.
- Find out how the university’s evolving offerings and the state’s higher ed initiatives overall are enhancing the ROI for students and families.
You don’t want to miss this timely episode with Boilermakers who are making great strides in Indiana higher ed and industry innovation to provide a wealth of academic and professional opportunities for current and future college students!
RESOURCES INCLUDE:
· Links to the podcast
· Social graphics
· Suggested social post copy
LINKS and UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM campaign: this_is_purdue_brent_yeagy_matt_butler
UTM medium: Social (or email)
UTM source: Facebook, X LinkedIn, Instagram (or email newsletter name)
Link to the podcast: https://stories.purdue.edu/podcast/brent-yeagy-matt-butler
General podcast page: https://stories.purdue.edu/podcast/
Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232
Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw
AVAILABLE ASSETS
The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.
SOCIAL MEDIA GUIDANCE POSTING TIPS
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:
· Keep posts short and direct
· Link all posts back to our landing page
· Include photos, videos or GIFs
· Use short URLs
SUGGESTED SOCIAL MEDIA POSTS
- #HigherEd is evolving to meet students and families where they are. And Purdue is ahead of the curve. 🚂 📈 On our latest episode of #ThisIsPurdue, hear from Matt Butler, senior associate commissioner and chief academic officer for @IndianaCHE, and Brent Yeagy, president and CEO of @WabashNational. As Boilermaker alumni and experts in their fields, they’ve experienced firsthand how a Purdue degree sets students up for future success, wherever they go. Listen to the full episode now: <link>
- Grit, resilience, persistence and know-how. These are the skills that make Boilermakers unique. And they’re key ones that Matt Butler, senior associate commissioner and chief academic officer for @IndianaCHE, and Brent Yeagy, president and CEO of @WabashNational, gained as alumni and honed as experts in their fields. In this episode of #ThisIsPurdue, Matt and Brent discuss:🚂Purdue’s legacy of excellence and how it propels students in various career paths 📚The state of Indiana’s efforts to make college affordable and flexible for students and families💡What skills and experiences new grads need to stay ahead of the curve 💪How their Purdue degrees made them into well-rounded professionals Listen to the full episode today: <link>
- We’ve seen the headlines: The higher education landscape is changing. 🔄 But how is Purdue keeping up? Matt Butler, senior associate commissioner and chief academic officer for @IndianaCHE, and Brent Yeagy, president and CEO of @WabashNational, explain how the university is adapting to meet and exceed students’ and families’ academic and financial needs. Listen to their full #ThisIsPurdue episode to learn more: <link>
- #HigherEd is evolving to meet students and families where they are. How is Purdue already ahead of the curve? On the latest episode of #ThisIsPurdue, Purdue alumni Matt Butler, senior associate commissioner and chief academic officer for @iche, and @byeagy, president and CEO of @Wabash, discuss how Purdue’s continued frozen tuition benefits bottom lines for Indiana students and families, addresses student debt, and sets a national standard. @Purdue-College-of-Liberal-Arts @Purdue-Engineering Listen to the full episode now: <link>
- Purdue ranks as one of the top 10 universities in the country that employers love by @Forbes-Magazine! On #ThisIsPurdue, Boilermaker alumni Matt Butler, senior associate commissioner and chief academic officer for @iche, and @byeagy, president and CEO of @Wabash, discuss what makes the Purdue degree — and the skills and tools it offers students and new grads — stand out. Listen to their full #ThisIsPurdue episode to get their insights: <link>
- Higher education is evolving. And Purdue is evolving with it. 🚂 🔄 Matt Butler, senior associate commissioner and chief academic officer for @iche, and @byeagy, president and CEO of @Wabash, join #ThisIsPurdue to explain how the state of Indiana and Purdue are accelerating their academic offerings and financial support for long-term student success. Listen to their full #ThisIsPurdue episode to learn more: <link>
X
- Is #college still worth it? Matt Butler, senior associate commissioner and chief academic officer for @HigherEdIN, and Brent Yeagy, president and CEO of @WabashNational, explain why a Purdue degree remains invaluable on #ThisIsPurdue. 🎧 <link>
- Did you know? A Purdue degree is achievable in three years! 😮 Matt Butler, senior associate commissioner and chief academic officer for @HigherEdIN, and Brent Yeagy, president and CEO of @WabashNational, join #ThisIsPurdue to explain. 🎧: <link>
TAGGING RECOMMENDATIONS
Please tag Purdue University and use the hashtag #ThisIsPurdue
Facebook: @PurdueUniversity
X: @lifeatpurdue
Instagram: @lifeatpurdue
Other tagging options include:
@WabashNational (FB, X)
@Wabash (LI)
@IndianaCHE (FB)
@iche (LI)
@Purdue-University-College-of-Liberals-Arts (LI)
@Purdue-Engineering (LI)
@HigherEdIN (X)
CAMPAIGN SPECIFIC HASHTAGS
#ThisIsPurdue
CAMPUSWIDE HASHTAGS
#PurdueUniversity
#MySmallStep = Student stories
#MyGiantLeap = Faculty/Alumni stories