Podcast Episode 135 – Sutton Tyson
SUMMARY
“This Is Purdue,” the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.
Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.
Below, you’ll find helpful information, stories, and social media content regarding this episode of “This Is Purdue.”
STRATEGY
In this episode of “This Is Purdue,” we’re talking to Sutton Tyson, producer for CBS News.
As a proud Purdue College of Liberal Arts alumna, Sutton is a rising talent in the broadcast journalism field. She’s currently the booking producer for “The Takeout With Major Garrett” and previously served as spokeswoman in the FBI National Press Office, covering national security, criminal activity and counterintelligence issues. And through these roles, she’s gained expert insights into a rapidly evolving media industry.
In this episode, you will:
- Learn how traditional news networks are tailoring their content strategies to meet various demographics, like Gen Z, where they are leveraging streaming, podcasts and social media
- Find out more about Sutton’s journey from Purdue to working for the FBI National Press Office in Washington, D.C., where she learned how to work under pressure and communicate effectively during crisis events
- Hear what it’s like to be a producer for a major network like CBS News — including engaging with high-profile guests and covering breaking news in a 24-hour cycle, like the U.S. Army Sikorsky UH-60 Black Hawk helicopter collision over the Potomac River
- Explore Sutton’s advice for prioritizing mental health, well-being and work-life balance, especially when working in the news industry
- Discover the foundational skills she learned while studying communication at Purdue, like cultivating meaningful relationships to set herself up for career success
Don’t miss this engaging, informative episode with a Boilermaker who’s helping shape the vital news and content we consume on air and online!
RESOURCES INCLUDE:
· Links to the podcast
· Social graphics
· Suggested social post copy
LINKS and UTM PARAMETERS
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UTM campaign: this_is_purdue_sutton_tyson
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Link to the podcast: https://stories.purdue.edu/podcast/sutton-tyson
General podcast page: https://stories.purdue.edu/podcast/
Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232
Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw
AVAILABLE ASSETS
The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.
SOCIAL MEDIA GUIDANCE POSTING TIPS
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· Include photos, videos or GIFs
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SUGGESTED SOCIAL MEDIA POSTS
- When she was younger, @LambSchoolPurdue alumna Sutton Tyson dreamed of being like Barbara Walters or Jane Pauley. 📺 🎤 Years later, she’s now a producer for CBS News! On the latest episode of #ThisIsPurdue, she reflects on an already impressive career, from teaching English in Thailand after graduating to becoming the spokeswoman for the FBI’s National Press Office to shaping breaking news stories for “The Takeout With Major Garrett.” And she shares her timely insights on the evolution of the news industry and how major networks are appealing to Gen Z with streaming and bite-sized content. Listen to the full episode now: <link>
- On our latest episode of #ThisIsPurdue, @sutton-tyson-1631b3173, @Brian-Lamb-School-of-Communication alumna and news producer for CBS News, shares that cultivating meaningful, sustainable relationships while on campus has already made a big impact on her career. Hear how she has applied this vital skill in her current role and in previous jobs, including as the spokeswoman for the FBI’s National Press Office. She also breaks down how major networks are adapting to an ever-evolving news industry and what the future of streaming and content looks like, especially for Gen Z. Listen to the full episode now: <link>
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- Ever wondered what it’s like behind the scenes of a 24-hour news cycle? 😮 ⏱️ On #ThisIsPurdue, Sutton Tyson, CBS News producer for the @TakeoutPodcast, dives into how she helps shape breaking news content on air and online. 🎧 <link>
- Sutton Tyson, @LambSchool alum and CBS News booking producer, joins #ThisIsPurdue to talk everything news, including the future of streaming, the importance of bite-sized content for Gen Z, the evolution of the media industry and more! 🎧: <link>
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