SUMMARY

This is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, This is Purdue aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of This is Purdue.

STRATEGY

In this episode of This Is Purdue, we’re going behind the scenes at Purdue’s largest Boiler Gold Rush event yet ahead of the start of the 2021 Fall Semester.

Listen in as we chat with Craig Johnson, Director of Orientation Programs at Purdue, about how BGR – formerly known as CORN Camp – originated, and how the team continues to evolve this massive event year after year.

Plus, we’re attending several events at BGR and talking to students experiencing BGR for the very first time.

If you’re a Purdue alumni, you’re sure to feel some nostalgia during this episode!

RESOURCES INCLUDE:

• Links to the podcast
• Social graphics
• Suggested social post copy

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: this_is_purdue_behind_the_scenes_bgr

UTM Medium: Social (or email)

UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Links to the podcast:

Episode 39 Podcast Page:https://stories.purdue.edu/podcast/behind-the-scenes-purdues-boiler-gold-rush/

Podcast Page on Purdue.edu –  https://www.purdue.edu/podcast/

Apple – https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify – https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos, or GIF’s
• Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook

• NEW #ThisIsPurdue EPISODE – OUT NOW! We went behind the scenes at Purdue’s largest Boiler Gold Rush event ever. Listen in as we chat with Craig Johnson, Director of Orientation Programs at Purdue, about how BGR – formerly known as CORN Camp – originated, and how the team evolves this massive event year after year. Plus, you’ll hear from students experiencing BGR for the very first time. If you’re a Purdue alumni, you’re sure to feel some nostalgia during this episode! Don’t miss it. @allaboardpurdue #BGR2021 <link>
• This is not your average college orientation. This is Boiler Gold Rush. And #ThisIsPurdue! Relive the excitement by listening to the latest episode of our official university podcast, featuring behind the scenes interviews of students experiencing @allaboardpurdue for the first time. #BGR2021 <link>
• “We get to set the tone … and help students get their start in a new place.” Craig Johnson, Director of Orientation Programs at Purdue, says that helping make Boiler Gold Rush happen is an honor. Hear more from Craig and get a behind-the-scenes look at #BGR2021 by listening to the latest episode of #ThisIsPurdue. @allaboardpurdue  <link>

Twitter + Instagram

• NEW #ThisIsPurdue EPISODE – OUT NOW! We went behind the scenes at Purdue’s largest Boiler Gold Rush (@allaboardpurdue) event ever. If you’re a #Purdue alumni, you’re sure to feel some nostalgia during this episode! #BGR2021 <link>
• “We get to set the tone … and help students get their start in a new place.” Craig Johnson, director of @allaboardpurdue, says that helping make Boiler Gold Rush happen is an honor. Hear more from Craig and get a behind-the-scenes look at #BGR2021 by listening to #ThisIsPurdue! <link>
• Starting college is a big life change – a giant leap. That’s why Boiler Gold Rush exists! Building a sense of belonging on campus from day one can make all the difference. Hear more about #BGR2021 traditions and events from Craig Johnson, director of @allaboardpurdue, on the latest episode of #ThisIsPurdue. <link>

TAGGING RECOMMENDATIONS

Please tag Purdue University and use the hashtag #ThisIsPurdue

• Facebook: @PurdueUniversity
• Twitter: @lifeatpurdue
• Instagram: @lifeatpurdue

You can also tag:

• BGR Channels: @allaboardpurdue

CAMPAIGN SPECIFIC HASHTAGS

#ThisIsPurdue

#ProtectPurdue

#BGR2021

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

EMOJIS
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