SUMMARY

This is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, This is Purdue aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of This is Purdue.

STRATEGY

In this episode of This Is Purdue, we’re highlighting the legacy of Purdue University’s Big Bass Drum, also known as The World’s Largest Drum™, part of the “All-American” Marching Band, for the past 100 years.

Pamela Nave, Purdue Bands’ percussion instructor and Associate Professor of Bands and Orchestras, joins us on the episode to discuss the AAMB community, Neil Armstrong’s support, and the iconic symbol of The World’s Largest Drum™.

You’ll also hear from the co-captains of the Big Bass Drum Crew, Brandon Bledsoe and Hannah Pike, on what it takes – both physically and intellectually – to become part of this prestigious crew at Purdue.

Plus, host Kate Young goes behind the scenes at Band Camp and even runs through a few tricks with the crew and the 565-pound drum! It’s only on This Is Purdue, the official university podcast.

RESOURCES INCLUDE:

• Links to the podcast
• Social graphics
• Suggested social post copy

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: this_is_purdue_100_years_big_bass_drum

UTM Medium: Social (or email)

UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Links to the podcast:

Episode 40 Podcast Page: https://stories.purdue.edu/podcast/celebrating-100-years-with-the-worlds-largest-drum/

Podcast Page on Purdue.edu –  https://www.purdue.edu/podcast/

Apple – https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify – https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos, or GIF’s
• Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook

• The host of #ThisIsPurdue Kate Young went behind the scenes at @purduebands’ Band Camp to learn more about the Big Bass Drum, also known as The World’s Largest Drum™. We find out what it takes to be part of this Drum Crew, plus, we even run a few tricks with the Crew! It’s only on the official university podcast. Subscribe today and be the first to listen! <link>
• Drum roll, please… An all NEW #ThisIsPurdue episode is out now! Listen in as we celebrate 100 Years with The World’s Largest Drum™. You’ll hear from co-captains Brandon Bledsoe and Hannah Pike as well as Pam Nave, Purdue Bands’ percussion instructor and Associate Professor of Bands and Orchestras, to get an inside look at what it’s like to be a member of this prestigious crew. <link>
• Hannah Pike isn’t afraid to go first. As a woman thriving in male-dominated pursuits, she is forging her own path. For a dose of inspiration and to hear more from @purduebands Big Bass Drum Crew co-captain Hannah, listen to the latest episode of #ThisIsPurdue, the official university podcast. <link>

Twitter + Instagram

• Host of #ThisIsPurdue Kate Young went BTS at @purduebands’ Band Camp to learn more about the Big Bass Drum, AKA The World’s Largest Drum™. Subscribe today and be the first to listen! <link>
• Drum roll, please… An all NEW #ThisIsPurdue episode is out now! Listen in as we celebrate 100 Years with The World’s Largest Drum™ and get an inside look at what it’s like to be a member of this prestigious Drum Crew. <link>
• Hannah Pike isn’t afraid to go first. As a woman thriving in male-dominated pursuits, she is forging her own path. Hear more from @purduebands Big Bass Drum Crew co-captain Hannah by listening to the latest episode of #ThisIsPurdue, the official university podcast. <link>

TAGGING RECOMMENDATIONS

Please tag Purdue University and use the hashtag #ThisIsPurdue

• Facebook: @PurdueUniversity
• Twitter: @lifeatpurdue
• Instagram: @lifeatpurdue

You can also tag:

• Bands Channels: @purduebands

CAMPAIGN SPECIFIC HASHTAGS

#ThisIsPurdue

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

EMOJIS
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