SUMMARY

This is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, This is Purdue aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of This is Purdue.

STRATEGY

On this episode of This Is Purdue, we’re talking to Amy Ross, NASA Space Suit Engineer and Purdue alumna.

Listen in as Amy discusses her first big design project at NASA, working with her father (NASA astronaut and fellow Purdue alum Jerry Ross), and where she thinks the future of space exploration is headed.

Plus, she touches on the importance of introducing students to STEM education early, women trailblazers in engineering and space, and the power of the Purdue community.

RESOURCES INCLUDE:

• Links to the podcast
• Social graphics
• Suggested social post copy

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: this_is_purdue_amy_ross_nasa

UTM Medium: Social (or email)

UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Links to the podcast:

Episode 48 Podcast Page: https://stories.purdue.edu/podcast/nasa-space-suit-engineer-amy-ross-discusses-purdues-impact-on-her-career/

Podcast Page on Purdue.edu –  https://www.purdue.edu/podcast/

Apple – https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify – https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use.  Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos, or GIF’s
• Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook

1. Today on #ThisIsPurdue, we’re talking to @NASA space suit engineer Amy Ross. 🚀 Listen in as she discusses Purdue’s impact on her career and the opportunity to work with her dad – fellow #Purdue alum and astronaut Jerry Ross. Plus, Amy shares her thoughts on women trailblazers in space and the power of the Boilermaker community. <link>
2. @NASA’s first woman space suit engineer Amy Ross has a message for women in STEM: Be clear about your goals – and shoot for them. Hear more from this @PurdueEngineers alum on the latest episode of #ThisIsPurdue, out now! <link>
3. Did you know nearly one third of all U.S. spaceflights have included a #Purdue graduate? Hear more from @NASA’s first woman space suit engineer Amy Ross on what sets Purdue apart and the Purdue community within #NASA on the #ThisIsPurdue podcast. <link>

Twitter + Instagram

1. Today on #ThisIsPurdue, we’re talking to @NASA space suit engineer Amy Ross. 🚀 Listen in as she discusses Purdue’s impact on her career and the opportunity to work with her dad – fellow #Purdue alum and astronaut Jerry Ross. <link>
2. .@NASA’s first woman space suit engineer Amy Ross has a message for women in STEM: Be clear about your goals – and shoot for them. Hear more from this @PurdueEngineers alum on the latest episode of #ThisIsPurdue, out now! <link>
3. “The reputation that Purdue has is unparalleled.” Hear more about Amy Ross’s giant leaps as a @NASA space suit engineer on #ThisIsPurdue, the official university podcast. <link>
4. Did you know nearly one third of all U.S. spaceflights have included a #Purdue graduate? Hear more from @NASA’s first woman space suit engineer Amy Ross on what sets Purdue apart and the Purdue community within #NASA on the #ThisIsPurdue podcast. <link>

TAGGING RECOMMENDATIONS

Please tag Purdue University and use the hashtag #ThisIsPurdue

Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue

Other tagging options on Twitter include:

@NASA

CAMPAIGN SPECIFIC HASHTAGS

#ThisIsPurdue

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

EMOJIS
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