SUMMARY

This is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, This is Purdue aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of This is Purdue.

STRATEGY

In this episode of “This Is Purdue,” we’re celebrating Black Boilermaker excellence with stories from three Purdue University alumni who have made significant giant leaps.

Amber Johnson (PhD computer science ’19), Sydney Simone (BA communication ’19), and Curtis Baylor (BSIE ’72) all have different backgrounds and different stories about why they chose Purdue. You’ll hear why this computer engineer, TV reporter and Army veteran value their experience on campus, and what they’re doing to continue to support and grow the Black community at Purdue.

Plus, these three alumni share what Black History Month means to them.

You’ll want to hear their guidance on getting involved with Purdue’s Black Cultural Center, the importance of volunteering, reaching out to the Black community and more. Listen in!

RESOURCES INCLUDE:

• Links to the podcast
• Social graphics
• Suggested social post copy

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: this_is_purdue_black_history_month_2022

UTM Medium: Social (or email)

UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Links to the podcast:

Episode 50 Podcast Page – https://stories.purdue.edu/podcast/purdue-celebrates-black-history-month-2022

Podcast Page on Purdue.edu – https://stories.purdue.edu/podcast/

Apple – https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify – https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use.  Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos, or GIF’s
• Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook

1. #Purdue is celebrating Black #Boilermaker excellence with stories from three alumni who have different backgrounds and different reasons why they chose Purdue. On our 50^th #ThisIsPurdue podcast episode, you’ll hear from Amber Johnson (PhD computer science ’19), Sydney Simone (BA communication ’19), and Curtis Baylor (BSIE ’72) about their experiences on campus, and what they’re doing to continue to support and grow the Black community at Purdue. Plus, they share what #BlackHistoryMonth means to them. Listen in today: <link>
2. “It’s like a family away from home – the relationships are lifelong. The skills I’ve learned and everything that I did on campus translated over into my adulthood.” Even though Sydney Simone’s career in journalism has taken her a thousand miles away from West Lafayette, she says her #Boilermaker pride is still on full display! Hear from Sydney on the latest episode of #ThisIsPurdue, the official university podcast! <link>
3. “Purdue being supportive and showing up for students like me opens up the doors for other students to come in and make a huge impact.” In this episode of #ThisIsPurdue, you’ll hear from Amber Johnson, the first Black woman to earn her PhD in computer science at #Purdue. What does this achievement mean to her? Check out #ThisIsPurdue to hear more from Amber. <link>
4. “We don’t care what kind of alumni you are — your ethnicity, your gender, your sexual orientation — the fact of the matter is you’re a Boilermaker. We can all agree Purdue is a great place.” On our 50th episode of #ThisIsPurdue, Curtis Baylor, president of @PBAOPURDUE, shares how we can all honor the Black community, whether you’re a current student at #Purdue or an alumnus halfway across the world. Listen in today: <link>

Twitter + Instagram

1. #Purdue is celebrating Black #Boilermaker excellence with stories from 3 alumni on #ThisIsPurdue. Hear from @SydneySimone1, Amber Johnson & Curtis Baylor about what they’re doing to continue to support and grow the Black community at Purdue. #BlackHistoryMonth <link>
2. “It’s like a family away from home – the relationships are lifelong.” Even though @SydneySimone1’s career in journalism has taken her a thousand miles away from West Lafayette, she says her #Boilermaker pride is still on full display! Hear more on #ThisIsPurdue: <link>
3. In this episode of #ThisIsPurdue, you’ll hear from Amber Johnson, the first Black woman to earn her PhD in computer science at #Purdue. What does this achievement mean to her? Check out #ThisIsPurdue to hear more from Amber. <link>
4. “We don’t care what kind of alumni you are — your ethnicity, your gender, your sexual orientation — the fact of the matter is you’re a #Boilermaker.” Hear more from Curtis Baylor, president of @PurdueBlackAlum, on our 50th episode of #ThisIsPurdue. <link>

TAGGING RECOMMENDATIONS

Please tag Purdue University and use the hashtag #ThisIsPurdue

Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue

Other tagging options on Twitter include:

@sydneysimone1

@PBAOPURDUE

@PurdueBlackAlum

CAMPAIGN SPECIFIC HASHTAGS

#ThisIsPurdue

#BlackHistoryMonth

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

EMOJIS
🎧🚂🆙