SUMMARY

This is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, This is Purdue aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of This is Purdue.

STRATEGY

In this episode of “This Is Purdue,” we’re talking to Purdue basketball icon Coach Gene Keady.

It’s prime time for college basketball season and March Madness is officially here. What better way to celebrate than to listen to our episode with Coach Keady?

You’ll hear the 25-year head coach of the Boilermakers men’s basketball team discuss Purdue’s balance of academics and athletics and why he loves watching his protégé, Matt Painter, coach.

Plus, listen in to hear Coach Keady’s thoughts on the NCAA tournament, why Mackey Arena is such a special place and his game day traditions. You don’t want to miss this episode with a true Boilermaker legend!

RESOURCES INCLUDE:

• Links to the podcast
• Social graphics
• Suggested social post copy

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: this_is_purdue_gene_keady

UTM Medium: Social (or email)

UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Link to the podcast: https://stories.purdue.edu/podcast/coach-gene-keady/

General Podcast Page –  https://stories.purdue.edu/podcast/

Apple – https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify – https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include files for Instagram and Instagram Stories. Please use the podcast link preview image as the social graphic for Facebook, Twitter and LinkedIn.

SOCIAL MEDIA GUIDANCE POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos, or GIF’s
• Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook

1. On this week’s #ThisIsPurdue episode, we sit down with @boilerball icon coach Gene Keady! 🎧🏀  Available wherever you listen to #podcasts and on YouTube. Subscribe now: https://stories.purdue.edu/podcast/#subscribe
2. The #ThisIsPurdue episode you’ve all been waiting for is out NOW! 🎧 #MarchMadness is officially here! What better way to celebrate than listening to @boilerball legend Gene Keady on #ThisIsPurdue? Coach Keady discusses the importance of Purdue’s balance of academics and athletics and why he loves watching his protégé, @CoachPainter, lead this team. <link>
3. “I always enjoy the way Coach Painter coaches. It’s just fun to be back at Purdue and I enjoy the fans’ enthusiasm.” Listen in to #ThisIsPurdue as former @boilerball Coach Gene Keady discusses why Mackey Arena is such a special place. Plus, he talks about what it feels like to watch his protégé, Matt Painter, lead the team. <link>
4. “Purdue has the best fans in the country. It’s the best college in the world.”@boilerball legend Coach Gene Keady speaks the truth! 👏 Listen in to #ThisIsPurdue to hear his full interview. <link>

Twitter + Instagram

1. On this week’s #ThisIsPurdue episode, we sit down with @boilerball icon coach Gene Keady! 🎧🏀  Available wherever you listen to #podcasts and on YouTube. Subscribe now: https://stories.purdue.edu/podcast/#subscribe
2. The episode you’ve all been waiting for is out NOW! 🎧 What better way to celebrate #MarchMadness than listening to @boilerball legend Gene Keady on #ThisIsPurdue? Coach Keady discusses academics/athletics balance, his protégé @CoachPainter and more. <link>
3. “I always enjoy the way @CoachPainter coaches. It’s just fun to be back at Purdue and I enjoy the fans’ enthusiasm.” Listen in to #ThisIsPurdue as former @boilerball Coach Gene Keady discusses his relationship with Coach Painter and why Mackey Arena is such a special place. <link>
4. “Purdue has the best fans in the country. It’s the best college in the world.” @boilerball legend Coach Gene Keady speaks the truth, right @thepaintcrew?! 👏 Listen in to #ThisIsPurdue to hear his full interview. <link>

TAGGING RECOMMENDATIONS

Please tag Purdue University and use the hashtag #ThisIsPurdue

Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue

Other tagging options on Twitter include:

@BoilerBall

@CoachPainter

@PurdueSports

You can also tag Coach Keady’s page on Facebook:

https://www.facebook.com/profile.php?id=100044191491602

CAMPAIGN SPECIFIC HASHTAGS

#ThisIsPurdue

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

EMOJIS
🎧🚂🆙🏀