SUMMARY

This is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, This is Purdue aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of This is Purdue.

STRATEGY

In this episode of “This Is Purdue,” two couples share their love stories that began during their time at Purdue University.

Randy and Linda Shields, co-chairs of President’s Council (part of the Purdue for Life Foundation), and Norm and Karen Blake, President’s Council members, are celebrating 45 and 56 years of marriage, respectively, after meeting at Purdue.

You’ll hear why both couples continue to foster relationships and volunteer within the Boilermaker community and their generational stories of traditions, friendships and family.

Do you have your own Boilermaker Bond love story? We want to hear from you! Tag us on social media @LifeAtPurdue with the hashtag #ThisIsPurdue.

RESOURCES INCLUDE:

• Links to the podcast
• Social graphics
• Suggested social post copy

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: this_is_purdue_presidents_council_couples

UTM Medium: Social (or email)

UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Link to the podcast: https://stories.purdue.edu/podcast/presidents-council-couples

General Podcast Page –  https://stories.purdue.edu/podcast/

Apple – https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify – https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include 2:1 files (to use on Twitter, Facebook and LinkedIn), 1:1 files (to use on Instagram) and Instagram Stories.

SOCIAL MEDIA GUIDANCE POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos, or GIF’s
• Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook

1. Did you meet your partner at #Purdue? Check out our latest #ThisIsPurdue podcast episode as two couples share their love stories from their time at Purdue. You’ll hear why both Randy and Linda Shields and Norm and Karen Blake continue to stay deeply connected within the #Boilermaker community and President’s Council (part of @purdueforlifefoundation) after 45+ years of marriage. Listen in: <link>
2. “We appreciate our days at Purdue, the people that are here and the opportunities we were given. Purdue will always mean a lot to us.” President’s Council (part of @purdueforlifefoundation) co-chairs, Randy and Linda Shields, share generational stories of traditions, friendships and family within the #Boilermaker community on our latest episode of #ThisIsPurdue. Listen today! <link>
3. “The Purdue community has always meant so much to us. Every time we come back to campus we feel like we are in college again. It is such a wonderful feeling.” Hear more from President’s Council (part of @purdueforlifefoundation) members Norm and Karen Blake, who met at #Purdue more than 50 years ago, on #ThisIsPurdue. <link>

Twitter + Instagram

1. RT if you met your partner at #Purdue! And be sure to check out our latest #ThisIsPurdue episode as two @PUPresCouncil couples share their love stories from their time at Purdue. Listen in: <link> 
2. “We appreciate our days at Purdue … and the opportunities we were given. Purdue will always mean a lot to us.” Listen as @PUPresCouncil co-chairs Randy and Linda Shields share generational stories of traditions, friendships & family on #ThisIsPurdue. <link>
3. “The Purdue community has always meant so much to us. Every time we come back to campus we feel like we are in college again.” Hear more from @PUPresCouncil members Norm and Karen Blake, who met at #Purdue more than 50 years ago, on #ThisIsPurdue. <link>

TAGGING RECOMMENDATIONS

Please tag Purdue University and use the hashtag #ThisIsPurdue

Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue

Other tagging options on Twitter include:

@PUPresCouncil

@PurdueforLife

CAMPAIGN SPECIFIC HASHTAGS

#ThisIsPurdue

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

EMOJIS
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