SUMMARY

This is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, This is Purdue aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of This is Purdue.

STRATEGY

In this episode of “This Is Purdue,” we’re diving into Purdue Day of Giving, an annual event to support Purdue’s giant leap as one of the world’s leading academic institutions. Every year on Purdue Day of Giving, thousands of alumni, donors and friends pay it forward – and show just how much the university has meant to them.

Amber Turner, assistant vice president for broad-based campaigns and strategic engagement for the Purdue for Life Foundation, and Kate Pottschmidt, senior director of broad-based campaigns and digital engagement for the Purdue for Life Foundation, discuss how Day of Giving got started in 2014 and how it’s grown since then to raise a total of $241.5 million.

Plus, you’ll hear from Dick Buell, establisher of the L. Dick Buell Endowed Head Men’s Basketball Coaching position and President’s Council (part of the Purdue for Life Foundation) member, about why he focuses on giving back to his alma mater.

Mark your calendars – this year’s Purdue Day of Giving is Wednesday, April 27!

RESOURCES INCLUDE:

·       Links to the podcast

·       Social graphics

·       Suggested social post copy

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: this_is_purdue_purdue_day_of_giving

UTM Medium: Social (or email)

UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Link to the podcast: https://stories.purdue.edu/podcast/purdue-day-of-giving

General Podcast Page –  https://stories.purdue.edu/podcast/

Apple – https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify – https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include 2:1 files (to use on Twitter, Facebook and LinkedIn) and files for Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

·       Keep posts short and direct

·       Link all posts back to our landing page

·       Include photos, videos, or GIF’s

·       Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook

1. Every year on #PurdueDayofGiving, thousands of #Boilermaker alumni, donors and friends pay it forward – and show just how much #Purdue has meant to them. Hear how this special day got started and the growth the @PurdueforLife team has seen in the past eight years on #ThisIsPurdue, the official university podcast.  Plus, you’ll hear from Dick Buell, establisher of the L. Dick Buell Endowed Head Men’s @BoilerBall Coaching position, about why he focuses on giving back to his alma mater.  <link>
2. “I focus on giving back because Purdue is the foundation of where I started my education.” #PurdueIE alum Dick Buell is the establisher of the L. Dick Buell Endowed Head Men’s @BoilerBall Coaching position. Hear more about his journey at #Purdue and why he places importance on giving back to his alma mater on our latest episode of #ThisIsPurdue. <link>
3. Mark your calendars – #PurdueDayofGiving is coming up April 27! In the meantime, check out our #ThisIsPurdue episode to learn more about how @PurdueForLife’s Purdue Day of Giving got started in 2014 and how it’s grown since then to raise a total of $241.5 million. <link>

Twitter + Instagram

1. On our latest #ThisIsPurdue episode, we’re highlighting the upcoming #PurdueDayofGiving! Plus, you’ll hear from Dick Buell, establisher of the L. Dick Buell Endowed Head Men’s Basketball Coaching position, about why he gives back to #Purdue. <link>
2. “I focus on giving back because Purdue is the foundation of where I started my education.” @PurdueIndEng alum Dick Buell is the establisher of the L. Dick Buell Endowed Head Men’s @BoilerBall Coaching position. Hear more about his #Purdue journey on #ThisIsPurdue. <link>
3. #PurdueDayofGiving is coming up on April 27! In the meantime, check out our #ThisIsPurdue episode to learn more about how @PurdueForLife’s Day of Giving got started and how it’s grown since then to raise a total of $241.5 million. <link>

TAGGING RECOMMENDATIONS

Please tag Purdue University and use the hashtag #ThisIsPurdue

Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue

Other tagging options include:

@PurdueforLife

CAMPAIGN SPECIFIC HASHTAGS

#ThisIsPurdue

#PurdueDayofGiving

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

EMOJIS
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