SUMMARY

This is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, This is Purdue aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of This is Purdue.

STRATEGY

In this episode of “This Is Purdue,” we’re talking to IndyCar engineer Angela Ashmore.

Angela, an engineer for Chip Ganassi Racing’s No. 8 Huski Chocolate Honda, is a lifelong motorsports fan. Her giant leap into professional racing came after relentless persistence and perseverance.

Listen in as Angela discusses her experience with Purdue’s Formula Society of Automotive Engineers (SAE) student club, how the problem-solving techniques she learned at Purdue’s School of Mechanical Engineering helped propel her career and a shift from working in NASCAR to IndyCar.

Also, hear why Marcus Ericsson, IndyCar driver for CGR’s No. 8 Huski Chocolate Honda, believes Angela serves as a role model for other women in STEM and the professional motorsports world.

As for Angela’s next giant leap? She’s aiming for an Indianapolis 500 win!

RESOURCES INCLUDE:

·       Links to the podcast

·       Social graphics

·       Suggested social post copy

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: this_is_purdue_angela_ashmore_indy500

UTM Medium: Social (or email)

UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Link to the podcast: https://stories.purdue.edu/podcast/angela-ashmore-indy500

General Podcast Page –  https://stories.purdue.edu/podcast/

Apple – https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify – https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use.  Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

·       Keep posts short and direct

·       Link all posts back to our landing page

·       Include photos, videos, or GIF’s

·       Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook

1. Angela Ashmore, @PurdueME alum and @IndyCar engineer for @ChipGanassiRacingTeams’  No. 8 Huski Chocolate Honda, joins us for a special #Indy500 themed #ThisIsPurdue episode! A lifelong motorsports fan, Angela discusses how the problem-solving techniques she learned in #PurdueME helped propel her career in professional motorsports. As for Angela’s next giant leap? She’s aiming for an Indianapolis 500 win at @IndianapolisMotorSpeedway with driver @Marcus Ericcson and the CGR team!  #ThisIsMay #INDYCAR #Indy500  <link>
2. The excitement (at the Indy 500) is palpable. All of the pomp and circumstance and hearing ‘Back Home Again in Indiana’ and seeing the @PurdueAAMB coming down pit lane. It’s just an entire day of buildup.” #Purdue alum Angela Ashmore is an @IndyCar engineer for @ChipGanassiRacingTeams’ No. 8 Huski Chocolate Honda and she’s ready for the #Indy500! Before you watch, be sure to listen to #ThisIsPurdue for more on Angela’s Purdue journey and #IndyCar experience. #ThisIsMay 🏁 <link>
3. #ICYMI Angela Ashmore, @PurdueME alum and @IndyCar engineer for @ChipGanassiRacingTeams’ No. 8 Huski Chocolate Honda, says from the moment she stepped onto Purdue’s campus, she knew it was the place for her. Listen to #ThisIsPurdue as Angela discusses her #Purdue and professional motorsports journeys — from @NASCAR to #INDYCAR and everything in between. <link>
4. “Angela is very talented at what she does. I think people like her will inspire more women to pursue a career in IndyCar and motorsports in general.” @Marcus Ericsson, @IndyCar driver for @ChipGanassiRacingTeams’ No. 8 Huski Chocolate Honda, says engineers like #Purdue alum Angela Ashmore serve as a great role model for women in STEM and the professional motorsports world. Hear more on #ThisIsPurdue! <link>

Twitter + Instagram

1. Angela Ashmore, @PurdueME alum & @IndyCar engineer for @CGRTeams, joins us for a special #Indy500 themed #ThisIsPurdue episode. What’s Angela’s next giant leap? She’s aiming for an Indianapolis 500 win at @IMS with @Ericcson_Marcus and the CGR team! 🏁 #ThisIsMay <link>
2. “The excitement is palpable … the pomp and circumstance … seeing the @PurdueBands coming down pit lane. It’s an entire day of buildup.” @PurdueME alum Angela Ashmore is an @IndyCar engineer for @CGRTeams and she’s ready for the #Indy500 at @IMS! #ThisIsPurdue #ThisIsMay 🏁 <link>
3. #ICYMI Angela Ashmore, @PurdueME alum and @IndyCar engineer for @CGRTeams No. 8 Huski Chocolate Honda, says from the moment she stepped onto Purdue’s campus, she knew it was the place for her. Listen to #ThisIsPurdue as Angela discusses her #Purdue journey. <link>
4. .@ericsson_marcus, @IndyCar driver for @CGRTeams’ No. 8 Huski Chocolate Honda, says engineers like #PurdueME alum Angela Ashmore serve as a great role model for women in STEM and the professional motorsports world. Hear more on #ThisIsPurdue! <link>

TAGGING RECOMMENDATIONS

Please tag Purdue University and use the hashtag #ThisIsPurdue

Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue

Other tagging options include:

• @IndyCar
• @IMS 
• @CGRTeams
• @PurdueME
• @ericsson_marcus

CAMPAIGN SPECIFIC HASHTAGS

#ThisIsPurdue

#ThisIsMay

#INDYCAR

#Indy500

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

EMOJIS
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