Podcast Episode 62 – Ronak Dave

SUMMARY

This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, This is Purdue aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of This Is Purdue.

STRATEGY

In this episode of “This Is Purdue,” we’re talking to Ronak Dave, a Purdue aeronautics and astronautics alum recently selected as a NASA flight director. Ronak will lead missions to the International Space Station and prepare for lunar missions for NASA’s Artemis program.

Why is this a particularly special giant leap? There have only been 108 NASA flight directors since Christopher C. Kraft Jr., the namesake of the Mission Control Center, became the agency’s first flight director in 1958.

Listen as Ronak discusses why Purdue’s close ties to NASA drew this New Jersey native to West Lafayette.  He also dives into his persistent pursuit to achieve his dreams of becoming a flight director and shares what he thinks about the future of space exploration.

This Boilermaker is at the forefront of everything humans do in space. You don’t want to miss this episode!

RESOURCES INCLUDE:

• Links to the podcast
• Social graphics
• Suggested social post copy

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: this_is_purdue_ronak_dave_nasa

UTM Medium: Social (or email)

UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Link to the podcast: https://stories.purdue.edu/podcast/ronak-dave-nasa

General Podcast Page –  https://stories.purdue.edu/podcast/

Apple – https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify – https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use.  Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

Stories.

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos, or GIF’s
• Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook

1. Our latest #ThisIsPurdue podcast features@PurdueAeroAstro alum Ronak Dave, one of @NASA’s newest flight directors. Why is this a particularly special #GiantLeap? There have only been 108 flight directors at the agency since 1958! Ronak will lead missions to the space station and prepare for lunar missions for NASA’s #Artemis program. He’s at the forefront of everything humans do in space. You don’t want to miss this episode! @PurdueEngineers <link>
2. “The whole ethos of #Boilermakers is built on hard work.” @NASA flight director Ronak Dave shares his #Purdue journey from his @PurdueAeroAstro classes to cheering on the @BoilerBall team with @ThePaintCrew! Hear more on #ThisIsPurdue. 🎧  <link>
3. When Ronak Dave got the call that he was selected as a @NASA flight director, his next giant leap came to life! Listen to #ThisIsPurdue as Ronak shares:

🚀 How he was inspired to work in the space industry after reading NASA’s first flight director, Christopher C. Kraft’s book, “Flight: My Life in Mission Control.”

🚀 Why #Purdue’s close ties to #NASA drew this New Jersey native to West Lafayette.

🚀 His persistent pursuit to achieve his dreams of becoming a flight director.

🚀  What he thinks about the future of space exploration. 

<link>

Twitter + Instagram

1. We’re talking to @PurdueAeroAstro alum and one of @NASA’s newest flight directors,  Ronak Dave, on our latest #ThisIsPurdue episode. Ronak will lead missions and prepare for lunar missions for NASA’s #Artemis program. He’s at the forefront of everything humans do in space. <link>
2. When Ronak Dave got the call that he was selected as a @NASA flight director, his next giant leap came to life! 🚀 Listen to #ThisIsPurdue as Ronak shares his @PurdueEngineers journey and persistent pursuit to achieve his dreams of becoming a flight director. <link>
3. “The whole ethos of #Boilermakers is built on hard work.” @NASA flight director Ronak Dave shares his #Purdue journey from his @PurdueAeroAstro classes to cheering on the @BoilerBall team with @ThePaintCrew! Hear more on #ThisIsPurdue. 🎧 <link>

TAGGING RECOMMENDATIONS

Please tag Purdue University and use the hashtag #ThisIsPurdue

Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue

Other tagging options include:

• @NASA
• @PurdueAeroAstro
• @PurdueEngineers

CAMPAIGN SPECIFIC HASHTAGS

#ThisIsPurdue

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

EMOJIS
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