Podcast Episode 63 – Dean Linda Mason

SUMMARY

This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, This Is Purdue aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of This Is Purdue.

STRATEGY

In this episode of “This Is Purdue,” we’re talking to Linda Mason, the dean of Purdue’s Graduate School.

Since Dean Mason took over in 2018, the Graduate School has experienced immense growth, including record-high numbers in both overall and international student enrollment.

Listen as Dean Mason discusses how she and her team increased support and opportunities for Boilermaker graduate students, including adding more than 360 professional development workshops and the Graduate Parent Support Network.

Our graduate students are behind so much of the innovation and discovery coming out of a research-intensive land-grant institution like Purdue, from the battery in your phone to the things you eat to the paint in your home. Listen today!

RESOURCES INCLUDE:

·       Links to the podcast

·       Social graphics

·       Suggested social post copy

LINKS and UTM PARAMETERS

When you link to Purdue websites from social platforms or emails, we recommend you add UTM parameters to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: this_is_purdue_dean_linda_mason

UTM Medium: Social (or email)

UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Link to the Podcast: https://stories.purdue.edu/podcast/dean-linda-mason

General Podcast Page: https://stories.purdue.edu/podcast/

Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

·       Keep posts short and direct

·       Link all posts back to our landing page

·       Include photos, videos, or GIFs

·       Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook

  1. An accessible advocate. That’s what Dean Linda Mason strives to be for her @GradPurdue students. We’re going in-depth with Dean Mason in our latest #ThisIsPurdue podcast episode. Hear more about the incredible work #GradPurdue Boilermakers are doing across all disciplines and why #Purdue’s Graduate School has seen record growth. <link>
  2. Did you know one-fifth of #Purdue students are @GradPurdue students? Graduate School Dean Linda Mason joins #ThisIsPurdue to give an in-depth look at the school’s record growth after her team increased support, opportunities, professional development workshops and more for #GradPurdue students. Listen today: <link>
  3. From the battery in your phone to the things you eat to the paint in your home, @GradPurdue students are behind so much of the innovation and discovery coming out of #Purdue. Graduate School Dean Linda Mason discusses the importance of #GradPurdue students to a research-intensive land-grant institution like Purdue and the record-high numbers of both graduate and international graduate students in our latest #ThisIsPurdue episode. <link>
  4. “#Boilermakers have a ‘can-do’ attitude. They’re tackling some of the biggest problems the world is facing.” @GradPurdue Dean Linda Mason knows firsthand how #Purdue’s graduate students are at the forefront of research and innovation. Hear more from #GradPurdue Dean Mason in our latest #ThisIsPurdue episode, the official University podcast. <link>

Twitter + Instagram

  1. An accessible advocate. That’s what Dean Linda Mason strives to be for her @GradPurdue students. We’re going in-depth with Dean Mason in our latest #ThisIsPurdue episode. Hear more about the incredible work #GradPurdue Boilermakers are doing across all disciplines. <link>
  2. Did you know one-fifth of #Purdue students are @GradPurdue students? Graduate School Dean Linda Mason joins #ThisIsPurdue to give an in-depth look at the school’s record growth after her team increased support, opportunities, workshops and more for #GradPurdue students. <link>
  3. “#Boilermakers are tackling some of the biggest problems the world is facing.” @GradPurdue Dean Linda Mason knows firsthand how #Purdue’s graduate students are at the forefront of research and innovation. Hear more from #GradPurdue Dean Mason on #ThisIsPurdue: <link>
  4. From the battery in your phone to the things you eat, @GradPurdue students are behind so much of the innovation and discovery coming out of #Purdue. #GradPurdue Dean Linda Mason discusses the importance of these students to a land-grant institution like Purdue on #ThisIsPurdue. <link>

TAGGING RECOMMENDATIONS

Please tag Purdue University and use the hashtag #ThisIsPurdue

Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue

Other tagging options include:

  • @GradPurdue

CAMPAIGN SPECIFIC HASHTAGS

#ThisIsPurdue

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories


EMOJIS
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