SUMMARY

This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, This is Purdue aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of This Is Purdue.

STRATEGY

In this episode of “This Is Purdue,” we’re talking to Boilermakers who are part of the Purdue Formula Society of Automotive Engineers (SAE) student organization.

Each year, Purdue students design and build custom race cars, then compete against hundreds of other universities from around the world, including teams from the U.S., Canada, Mexico, Venezuela, Brazil and Germany, as part of SAE’s Collegiate Design Series.

In June 2022, the Purdue Formula team finished second overall at Michigan International Speedway, their best finish in 30 years!

Listen as Purdue Formula team members Helen Rumsey (ME’24), Dominic Nocon (ME’22) and Arpit Agarwal (AAE’23) describe how this student organization provides hands-on experience to create innovative car designs and tests engineering skills with real-world problems.

Plus, as the podcast team goes behind the scenes, you’ll hear the excitement surrounding the students’ first live unveiling of their custom-built cars.

RESOURCES INCLUDE:

·       Links to the podcast

·       Social graphics

·       Suggested social post copy

LINKS and UTM PARAMETERS

When you link to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: this_is_purdue_formula_sae

UTM Medium: Social (or email)

UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Link to the Podcast: https://stories.purdue.edu/podcast/purdue-formula-sae

General Podcast Page: https://stories.purdue.edu/podcast/

Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use.  Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

·       Keep posts short and direct

·       Link all posts back to our landing page

·       Include photos, videos, or GIF’s

·       Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook

1. #ThisIsPurdue went behind the scenes to learn more from the Purdue Formula Society of Automotive Engineers (SAE) student team members on how they design and build custom race cars and the grueling practices ahead of the competition. Plus, they reflect on their best finish in 30 years after competing against hundreds of other universities from around the world, including teams from the U.S., Canada, Mexico, Venezuela, Brazil and Germany, in @SAEInternational’s Collegiate Design Series. Listen today: <link>
2. Listen to #ThisIsPurdue as Purdue Formula Society of Automotive Engineers (SAE) team members Helen Rumsey (ME’24), Dominic Nocon (ME’22) and Arpit Agarwal (AAE’23) describe how this student organization provides hands-on experience to create innovative car designs and tests engineering skills with real-world problems. Plus, you’ll hear more on the excitement surrounding the students’ first live unveiling of their custom-built cars and their second-place finish in @SAEInternational’s Collegiate Design Series over the summer! <link>
3. “These competitions are more than just racing the car. It’s about our understanding of the car that we built together.” @PurdueME’s Helen Rumsey serves as the chassis team lead for #Purdue Formula @SAEInternational. Listen to #ThisIsPurdue as Helen and her teammates describe how this student organization has changed their lives and helped set them up for success in careers after #Purdue! <link>

Twitter + Instagram

1. Each year, #Boilermaker students design and build custom race cars as part of @PurdueFSAE. This year’s result? Their best finish in 30 years after competing against other universities from around the world in @SAEIntl’s Collegiate Design Series. Hear more on #ThisIsPurdue! <link>
2. Listen to #ThisIsPurdue as @PurdueFSAE team members describe how this student organization provides hands-on experience to create innovative car designs. Plus, you’ll hear more about their second-place finish in @SAEInternational’s competition. <link> 
3. “These competitions are more than just racing the car. It’s about our understanding of the car that we built together.” @PurdueME’s Helen Rumsey serves as the chassis team lead for @PurdueFSAE. Listen to #ThisIsPurdue as Helen discusses this #Purdue student organization. <link>

TAGGING RECOMMENDATIONS

Please tag Purdue University and use the hashtag #ThisIsPurdue

Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue

Other tagging options include:

• @PurdueME
• @PurdueFSAE
• @SAEIntl

CAMPAIGN SPECIFIC HASHTAGS

#ThisIsPurdue

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

EMOJIS
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