SUMMARY

This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, This is Purdue aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of This Is Purdue.

STRATEGY

In this episode of “This Is Purdue,” we’re talking to Dave Shondell, Purdue University’s Art and Connie Euler Women’s Volleyball Head Coach.

From growing up immersed in volleyball with his dad and brothers, to leading teams at the high school and collegiate levels, Coach Shondell shares more about his passion for the sport and how it feels to coach athletes like Olympic gold medalist Annie Drews.

He also discusses Purdue Volleyball’s latest trip to the NCAA’s Elite Eight in 2021; what it’s like to work alongside his brother, associate head coach John Shondell; and what Boilermaker traits and training take his teams to victory again and again and again.

Listen as this two-time Big Ten Coach of the Year shares his hopes for the future, including more media coverage of women’s sports and, yes, more wins for the Purdue team!

RESOURCES INCLUDE:

·       Links to the podcast

·       Social graphics

·       Suggested social post copy

LINKS and UTM PARAMETERS

When you link to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM campaign: this_is_purdue_coach_dave_shondell

UTM medium: Social (or email)

UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Link to the podcast: https://stories.purdue.edu/podcast/coach-dave-shondell

General podcast page: https://stories.purdue.edu/podcast/

Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use.  Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

·       Keep posts short and direct

·       Link all posts back to our landing page

·       Include photos, videos, or GIF’s

·       Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook

1. How does Coach@DaveShondell take his teams to victory again and again and again? Listen as he shares the #Boilermaker traits and training that make @PurdueVB such a success. You won’t want to miss this inspiring episode of #ThisIsPurdue! 🏐🎧  <link>
2. Discover the stories, strategies and #Boilermaker spirit of @PurdueVB in our latest #ThisIsPurdue episode featuring Coach @DaveShondell. Coach Shondell discusses the team’s latest trip to the @NCAA’s #EliteEight in 2021 and what it’s like to be part of volleyball’s most well-known family. Listen to this two-time @BigTen Coach of the Year today: <link>
3. “The people are what make #Purdue different, and that’s why I want to connect our recruits to as many people as possible.” For 19 years, @DaveShondell has coached @PurdueVB with that #Boilermaker spirit we all know and love. Listen to #ThisIsPurdue to find out his hopes for the future, including more media coverage of women’s sports, like #volleyball, and why the #Boilermaker spirit is so important to him and his team. <link>
4. How does it feel to coach an @Olympics gold medalist? @PurdueVB Coach @DaveShondell shares why coaching #Boilermaker and @USAVolleyball player @AndreaDrews was one of his greatest honors in life. Hear more on #ThisIsPurdue, the official University podcast: <link>

Twitter + Instagram

1. Get set for volleyball season with @PurdueVB Coach @DaveShondell. Subscribe and tune in to hear the newest #ThisIsPurdue episode: <link>
2. How does Coach @DaveShondell take his teams to victory again and again and again? Listen as he shares the #Boilermaker traits and training that make @PurdueVB such a success. You won’t want to miss this inspiring episode of #ThisIsPurdue! 🏐🎧 <link>
3. Discover the stories, strategies and #Boilermaker spirit of @PurdueVB in our latest #ThisIsPurdue episode featuring two-time @BigTen Coach of the Year @DaveShondell. He discusses growing up immersed in volleyball, the team’s 2021 trip to the @NCAA’s #EliteEight and more! <link>
4. “The people are what make #Purdue different.” Listen to #ThisIsPurdue to find out @PurdueVB Coach @DaveShondell’s hopes for the future and why the #Boilermaker spirit is so important to him and his team. <link>
5. How does it feel to coach an @Olympics gold medalist? @PurdueVB Coach @DaveShondell shares why coaching #Boilermaker and @USAVolleyball player @annie_drews was one of his greatest honors in life. Hear more on #ThisIsPurdue, the official University podcast: <link>

TAGGING RECOMMENDATIONS

Please tag Purdue University and use the hashtag #ThisIsPurdue

Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue

Other tagging options include:

• @DaveShondell
• @PurdueVB
• @BigTen
• @NCAA
• @Olympics

CAMPAIGN SPECIFIC HASHTAGS

#ThisIsPurdue

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

EMOJIS
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